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Tips to Perform SEO Audit

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dayapaul

Keyword-rich content is no longer going to prove effective in your digital marketing campaigns. As the competition is growing, it’s time to up your game and come up with an advanced SEO dashboard that can outperform your competitors and improve your online presence. According to the research, 61% of companies consider SEO the primary component of online marketing.

Let’s say you have designed an outstanding website with stunning graphics. You researched and inserted a few keywords. Now what? Don’t be surprised if your website doesn’t even show up on the first few pages on Google.

Competition has reached a point where the loose SEO strategies will not help you get anywhere near the top position. You need to perform SEO audits to analyze your SEO performance and plan a better marketing strategy. Let’s have a look at the tips for performing an SEO Website audit:

Start with the Crawl

The SEO Crawler helps websites get a deep insight into the current website and SEO structure. It monitors your website the same way as search engines and returns precise information. You can use a few free SEO Audit tools to perform the smoother check, but paid versions are more reliable.

The following are the elements SEO crawler will help you analyze:

  • Broken Link Checker

One of the best SEO reporting dashboard is Elite Site Optimizer.

Run On-page SEO Audit

On-page SEO is the major factor that determines your website ranking in the search engines. The On-page SEO analysis will give you a comprehensive report on your site’s SEO structure including the headers, title tags, and duplicate pages. Let’s see what on-page SEO Site audit covers:

  • Meta-data: Meta description doesn’t have a direct impact on your SERP ranking. However, it has the potential to drive traffic to your page by giving short and crisp info about the content on a website. You must write a compelling, tempting, and engaging meta description to bring more people to your webpage.

External and Internal Link Structure

Often the external links on your website lead your users to the 404 error page. It happens when the site you linked to no more exists. Many link-building tools can help you strengthen your link structure by listing all the websites that redirect users to the error.

The more broken links your website has, the lower the raking it gets. So, make sure that all the broken links are addressed.

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