The mainstream you know there's a lot of talk about it there's everyone knows about or a lot of people know about the circular economy um but what they don't know is is what how the circular economy and cradle to cradle are so closely interconnected um and so there's a kind of a follow on in terms of knowledge about all of this sustainability stuff right so if you're passionate about sustainability and you really understand the the metrics and the calculations and the uh you know how to get how does it look in terms of numbers that is kind of starting to become a lot more visible in in the mainstream um the concept of cradle to cradle a lot of people say oh yeah i know the idea it's just really good recycling or whatever the case may be you're mistaken there it's actually a lot more intrinsic to the sustainability strategies.
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So it goes way beyond um just being responsibly recycling stuff you know so the customer or the consumer is starting to need validation in terms of the level of transparency that you have as a manufacturer or as a retailer so you know that level of transparency is is communicated with when you see that hemp cream cradle to gradle certified stamp on the product or clothing or whatever you know that that thing has gone through that process and is a healthy product and a good product and it has its it has its criteria in place um you know and that's not to say that other products don't it's just that that is a that is a validation of the work that's been done for that product in terms of what the clients and customers are demanding um you know 10 15 years ago i wasn't looking at sustainability as a thing in my clothing for example i just wanted good clothing but now that you know the younger generation are looking at the criteria by which people are living so you know they they are demanding that we say well.
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Where's where is my pair of adidas made or where where is my nike top made or you know so they and who they're made by so there's this traceability and transparency element that's coming to our society you know um in some ways i guess it's a little bit nefarious in this whole sort of cancer culture and and so forth but you know the there's the upside of that is the fact that well we need to know the the truth and the authenticity of what is happening around slimming gel in industry you know well and i think okay so i i've said this for a long time and i'm a little bit embarrassed to admit this but i was so disconnected from how my clothes were made until i got into him until i started to understand what that looked like and why we're paying a dollar for a shirt or three dollars for a shirt and it's traveled thousands of miles and touched multiple people's hands right think
