Marketing data confirm what every stay-at-home viewer already suspected: The majority of Americans will invest time and money going out to a movie only for a very buzz-worthy, genuine and certified, genuine blockbuster-a movie that is absolutely and non-negotiably "must-see... right now! inch In a year distinguished by some truly fine "indie" and art house films, and in a season marked by movie producers' marketing machines running in overdrive, 2010 has generated remarkably few big hits. In fact, market trends show that the Grand Canyon between the big films and the flops yawns ever much wider. "Toy Story 3" is the season's runaway winner, but any other heavily marketed Disney offerings have gone directly to video, complete box-office disasters.ดูหนังออนไลน์
The trend is augmenting. Most of the time, American movie audiences will wait even for Academy Award-winning films to become available on DVD or via their on-demand services from cable and satellite providers. Now, with the advent of online movies, trips to the multi-plex could become even rarer.
An embarrassment of wealth on the online menu
Although it hardly matters now that the field is hard to navigate with competitors, analysts say that Netflix launched this trend and has emerged as its biggest beneficiary. Making movies and hit television programs available online and accessible through Wii, Xbox 360, and X-Box, Netflix has driven its earnings up 34% within the last year. More importantly, it has revolutionized users' viewing habits, making their favorites instantly accessible through a variety of devices including their hand-held phones and iPads.
In addition to making movies and television series more accessible, online movie sites provide viewers with a staggering range of choices, and the menu has a tendency to grow exponentially with each passing day. In addition to recent hit movies and individual problems of popular tv programs available almost immediately after they air, some online movie sites offer impressive libraries of drama classics dating back almost to the discovery of movies with sound. Just as importantly, with the advent of 3d television, many viewers enjoy better, more vivid, more engrossing experiences with considerably better sound and far greater comfort in their home theaters than they did in high-priced amphitheater presentations.
"This is not an anomaly, a blip exactly in danger, or a flash on the radar screen, inch contends Danielle Brooks, media analyzer at Patterson-Forbes Partners. "Consumers are voting with their thumbs, choosing online movies over theaters by a huge border, and preferring internet viewing even over their cable and satellite options. inch Brooks explains that online viewing sites offer more choices among more brand-new movie and television hits, often at little or no charge. "Netflix, primarily on the effectiveness of its reputation, numbers among the few services that makes money from user fees, inch says Brooks. "Just about all the others depend on advertising revenue from distributors and from producers of high-end video games-another option readily available from most online movie sites.
