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Integrating the Trade Promotion Tools of a Food and Beverage Leader - Wipro

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Harryjake
Integrating the Trade Promotion Tools of a Food and Beverage Leader - Wipro

In the food and beverage business, trade promotions are a critical driver of sales; planning, managing, and executing them successfully is vital part of the marketing mix. A leading food and beverage company based in Australia managed its trade promotion activities using spreadsheets and custom systems.

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Harryjake
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