In the past, being ‘decent’ was enough to get writing gigs. Times have since changed as readers demand better creativity and quality. Clients also want a copywriter who is capable of creating content on any topic.
To land high-paying jobs, you must not settle for the category of ‘standard’. Aim to become an excellent worker who is equipped with in-demand copywriting skills. Some of them may be learned later while others have to be developed now.
In-demand copywriting: why is this?
Content marketing is a broad industry and writing is only one part of it. It’s focused on making and distributing content for the purpose of attracting and retaining audiences. Ultimately, it drives profitable actions by targeted customers.
Generating copy isn’t as expensive or challenging as people think. Businesses may hire freelancers or agencies to produce articles for them. What’s hard is creating really good content that stands out from the competition—which is where you come in.
Consumers are no longer motivated by general appeal or popularity but by specific niches. Off-the-rack writers are unable to meet this demand. You might if you possess the right set of skills and awareness to succeed in this industry.
In-demand copywriting skills to build ASAP
Email automation
Drip campaigns give you the ability to send emails to prospects according to a specific schedule or situation. They allow you to provide targeted experiences to each person, resulting in higher sales.
For example, your client has an eCommerce store but doesn’t have an abandoned cart automation. This sends emails to visitors who left the website early, encouraging them to come back and finish their purchase. The better the message sent, the more people are convinced to continue shopping.
More than just copywriting, you need to figure out why people are abandoning their carts and what might prompt them to return. Doing so sets you apart from a writer who only creates blogs. You give employers the impression that your copy is able to generate revenue.
Landing pages
These are the parts of a site where traffic is directed towards. As a copywriter in the Philippines, you make the articles and headlines on these pages to boost the conversions of your client. You must know how to communicate directly to their target markets through your copy.
It pays to be familiar with A/B testing for headlines too. The purpose of this is to determine which headline performs better than the other. These skills let you build a relationship with each client and maximise your earning power.
The way copywriting works for landing pages is that you help customers understand what a company offers through engaging content. In effect, consumers start to trust the brand more and convert into paying customers.
Email marketing
Don’t send an email for the sake of sending one. Learn to choose from either targeted, triggered, or broadcast emails, depending on the purpose of your campaign. The secret to success is in knowing what kind is most suitable to send.
With broadcast emails, you reach out to everyone to inform them of promotions and the like. With triggered emails, you send a message every time a visitor takes a specific action on the client’s website.
With targeted emails, the messages have to be customised or personalised to increase the return on investment and to become more agile in your email marketing tactics. They aren’t sent to the whole of the audience base but to specific segments of it.
Messenger bots
They’re a form of email marketing except through text messaging or social media apps like Facebook Messenger. It’s geared towards the younger generation who are more technologically savvy or more comfortable communicating through instant messaging.
Plenty of companies are seeing the potential of chat bots handled by a good copywriter. It’s mostly because instant messages have higher open rates compared to emails. In other words, they’re more likely to be opened and read by prospects so there’s a better chance of conversion.
Notably, direct messaging drives more sales because people have their phones on them all the time. Not to mention they receive notifications for Instagram and other apps, which encourages them to check what’s going on and who’s contacting them.
Paid ads
Businesses spend billions of dollars a year on digital marketing campaigns, especially pay-per-click ones. Their adverts appear on social media, search engines, and other popular websites that people access every day. This calls for in-demand copywriting to push out ads that turn viewers into buyers.
There are a few rules that you want to follow when crafting copy for paid ads. One is that you must always include keywords along with a call-to-action. Another is that you must keep similar ideas within a single headline as much as possible.
Additionally, emphasise features about the product or service that make it unique. It’s a good idea to use offer terminology, such as promotions, prices, and sales, too. Bear in mind to match the adverts to the landing pages they’re linked to as well.
Join the in-demand copywriting industry
Working as a copywriter in the Philippines means assisting clients to engage their target audience through compelling copy. Consider your writing to be directly connected to the sales you’re helping to generate. Therefore, it’s a lucrative and fulfilling career worth pursuing.
Are you interested in joining the vast content marketing industry as a copywriter? We at Remote Workmate is here to guide you through your journey. We provide guidance in preparing your documents as well as in passing the interviews.
Have a look at our careers page for the latest copywriting jobs.
