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Special Tricks for Creating Winning Meta Descriptions

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Ben Gairdner
Special Tricks for Creating Winning Meta Descriptions

A meta description is a snippet comprising of about 200 characters summarizing the website’s content. This snippet appears on the search engine results and is very critical for enhancing click-through-rates. While the meta descriptions are not directly linked to website ranking, search engines use them to assess how okay or otherwise your website is. If more visitors click your link, the search engines will move you up the rank. Despite this, creating winning meta descriptions has never been easy for many digital marketing managers. In this post, we look at expert tricks for creating winning meta descriptions.

Making Every Meta Description with a Maximum of 200 Characters

Well, there is no right number when it comes to the meta description. Some can be longer or shorter and perform very well. However, some of the best meta descriptions that generated great results for their websites had an average of 200 characters. Remember that you are simply giving the visitor a short preview of the entire post. Therefore, a few sentences that summarize the post, page, or website should be okay with about 150-200 words.

Insert a "Call-to-Action" on The Meta Description

Treat the meta description as a separate campaign by including a unique sales pitch. By carefully selecting and including appropriate call-to-action, your followers will not get stranded. Make sure the client will feel compelled to dig deeper by making the call-to-action conversational and more compelling. Consider the call to actions such as Get it now, Learn more, Try it for free, and other similarly compelling texts.  See the example below:

Make Your Meta Description Straightforward and Easy to Understand

The moment your page shows up on the SERPs, the visitor only takes a very short moment reading it. Therefore, the meta description must be direct, precise, and simple to understand. You must represent the page in a way that the visitor can pinpoint the value in the main pages and start digging more by clicking other sections of the site. 

Ensure The Meta Description is a Perfect Representation of The Main Page’s Content

There is nothing as bad as a client who realizes that he/she has been tricked into a page that has nothing to do with what was on the SERP. Some will not just walk away, but could also block your URL from the respective computers or phones. It is, therefore, very crucial to ensure that the content of the meta description is a true representation of the post, content, or website. 

Make The Meta Description as Unique as Possible

Many are the times that some SEO Agency managers use the same meta description for various pages of the website. However, this only brings about keyword cannibalization. Every page should have its own and unique meta description to reduce implications from duplicate content.

Conclusion

By creating a good meta description, you raise the chances of winning more followers without paying more. It is a great method of catching the attention of a larger following for higher click-through-rates, better clients' engagements, and ultimately higher ranking. For those who do not craft meta descriptions, Google grabs any section of their pages' content and use it as the meta description. Such grabs look skewed and often drive away clients. Therefore, ensure to get a good meta description right from the beginning.

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Ben Gairdner
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