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The Best Practices of Successful Ecommerce Websites

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Sumeet Manhas
The Best Practices of Successful Ecommerce Websites

In this blog post, we will discuss the best practices of successful eCommerce websites.  Many factors can affect your success as an online retailer, and one important factor is conversion rate optimization. Conversion rates have been steadily declining over the last few years for many reasons (increased competition, increased mobile use). Still, there are some things you can do to make sure your site is converting at its highest level possible. We'll outline some simple changes you might want to consider making on your website if you want more sales!

1. Create a clear and concise product description

People won't buy from your store if they can't find the product they want.

One of the simplest, most effective changes you can make to increase sales is to add a clear and concise description for each of your products.  It's also important that this information looks clean on mobile devices, so people don’t have difficulty finding what they are looking for.

There's no need to write long paragraphs about your products; you just want to ensure that people know what it is and if it will solve their problem or meet their needs before clicking the "add to cart" button.  If someone can't find information on your product quickly, then there's a good chance they'll leave your site and head to the competition.

2. Make sure the images are high quality

You need to make sure your images are high-resolution (at least 300 dpi).

Along with making sure that your product descriptions are clear, each website’s images must also be high quality.  These pictures should be large enough so people can zoom in and see all features or details of a particular item.

3. Include relevant keywords in your content to make it easier for search engines to find you

Make sure that you incorporate keywords into your posts to increase organic traffic.

If people can't find your products, then there's no way they'll be able to buy them!  The content on each product page must be relevant and up-to-date, so search engines know what it is about. This will make it easier for people to find your website when they are looking for similar products.

4. Don't use pop-ups or other intrusive ads on your site

Remove intrusive ads and keep your site clean.

Some websites will try to get people's attention by popping up or playing a sound when someone visits their website, but these gimmicks can be annoying for visitors.  You do not want potential customers visiting your website and then leaving because they don't like the design or how it makes them feel-- you want them to know that you're open for business!

The best practice is not to include any pop-ups on your website and no loud ads or gimmicks.  Keep the design simple, so people aren't overwhelmed when they visit your site. They might have a hard time finding what they are looking for if there's too much

5. Offer free shipping on orders over $50

This is one of the best ways to encourage customers to buy more than they planned to!

Many people don't like paying for shipping, and they especially hate it when there's a minimum order requirement.  If you offer free shipping on orders over $50 (or whatever dollar amount works best for your business), customers will be more likely to buy from you because the added cost isn't prohibitive. This is also a good way to entice international customers because they are often charged high shipping fees.

6. Use Cloud Marketplace software

Cloud Marketplace software can help you manage all orders without hiring extra employees.

All stores need to process and ship out orders efficiently, but this is often difficult for small business owners who are working by themselves or have a limited amount of time in their day.  Cloud software platforms like ChannelAdvisor's Cloud Marketplace can help you manage all your orders from a central location.  You won't have to worry about manually entering the information or getting confused when printing shipping labels. The software is very intuitive, so it won't take long for employees to learn how to use it.

If you want to give your online store a competitive edge, it’s important to make sure that there are no barriers in the way of conversion. Use these best practices and tips for ecommerce website design to help increase sales! Get the complete playbook to Cloud Marketplaces now.

 

 

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Sumeet Manhas
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