The Importance of Right Makeup Manufacturer

Finding the right makeup manufacturer for your needs can be a bit time consuming. With all the choices out there, how are you supposed to know which one will provide you with the best products? From contract manufacturers to custom formulating to coppers, there is much to discover on your own with the terminology involved. Do not worry! Cosmetic companies will do that for you so you understand the what, where, and Why.

Before diving into this exciting business, first understand the language used by the cosmetic industry. It is not just about lipstick application and eye shadow; it is also about private labeling, packaging, and personalization. Private labeling refers to the practice of putting your own mark on your cosmetics products, especially cosmetics that have not been tested or approved by the FDA. This practice may not be legal in your particular country or state.

Just a quick note before I dive further into the private labeling phenomenon: most large companies that produce cosmetics have been processing and packing products in the United States for decades. One of the first major companies to start carrying their own brand was Revlon. They started carrying their own private line of makeup from their manufacturing plant in Canada. This practice is currently still in place today with Maybelline and Neutrogena.

So, what does this all mean for the makeup manufacturer? Well, any company that wants to make a name for themselves in this business has to start applying for the "competitor seal". The FDA requires all companies manufacturing makeup to apply for this "Competitor Seal" before they begin selling any cosmetics in the United States. In addition, all products that are sold outside of the United States must also submit to this "Competitor Seal".

The next issue we're going to cover is the term "private label". Private labeling is the act of designing and producing your own makeup for sale on your own label. This means you can have an exact bottle design, including the labeling ( Contents of the Bottle, Labeling Top, etc.), but you can market your product as your own. The cosmetic manufacturers that have started using custom formulating to increase sales have seen this as a good way to differentiate themselves from the other companies who do not custom formulate their products, and it allows them to brand themselves as an individual fashion house rather than just a makeup manufacturer.

So, now we move on to the other side of the story. There are a lot of companies out there who are not doing anything innovative or even doing it properly. They are simply taking advantage of the fact that the makeup manufacturer has already dedicated most of their time to the development of newer products and are releasing those products into the marketplace with older versions already on the shelves. They are then reaping the benefits of having a successful niche brand name but without making any changes themselves. This is where we see companies like Genie supply getting much of their business.

In the past, Genie was known primarily as a distributor of makeup manufacturers, but they are branching out into the private label arena. By doing this, they are able to take advantage of the fact that many companies have not really figured out how to brand themselves correctly. By offering consumers something new, they are able to recapture some of their younger customer base. Many younger women identify with makeup manufacturers such as Elizabeth Arden, because they have always had good customer service, a good product, and a fast delivery system.

As the cosmetics industry grows, you are going to see more brands popping up across the board. Genie and other companies are working hard to differentiate themselves from the rest of the pack, while also providing their customers with the quality and selection that they desire. By using private label packaging and putting our customers first, we believe we can keep Genie in business for a long time to come. Private labeling is an important tool that makeup manufacturers should utilize if they want to stay alive and successful in the market.