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Should you build your eCommerce store on your own or is it better to hire a professional?
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I am not trying to overwhelm or confuse things by the very terminology so let's stick to the term eCommerce, but I guess the long exasperated point I was trying to make is simply this.
To be successful in eCommerce you need to be able to compete on the basis of a strong technical understanding of all that makes up the successful eCommerce store.
Be it, the platform on which you choose, (Gone are the days of starting a Shopify store and becoming the next dollar shave club).