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Instagram Story Ads That Convert

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Sarah Boyer
Instagram Story Ads That Convert

Not running Instagram Story ads yet? You might be missing out on a great opportunity to boost your brand awareness and improve your sales!

If there’s a perfect time to get into the IG story ads game, it’s now. Since most companies are still thinking about IG Story ads, you’re in a better position to get ahead of them.

And why not? Everyday, 400 million people are watching Instagram Stories. In fact, it has become the fastest-growing ad platform on IG based on daily user interactions and ad inventory growth. 

When done right, Instagram Stories ads can perfectly blend just right with organic content, helping you gain more followers and conversion! 

Ready to tap into the magic of Instagram Stories? We’re here to help. 

Let’s go create those Instagram Story Ads that Convert! 

1. Spice up your video ads

It’s a well established fact that videos hold our attention longer than still images. And with people having shorter attention spans now, it’s crucial to capture their attention in the first three seconds of your ad.

Now, to get the most out of your 15-second video, you can create a GIF-style looping image. This way, you can showcase more products in just a short period of time. 

For ads that need longer messages, you can make use of Instagram story carousel format. This allows you to post up to three images or three 15-second videos so you can tell a sequenced story. It is effective when sharing how-tos, sneak peeks, and other useful information.

Remember to make your ads eye-catching and memorable. Adding sounds or music will give you an edge too!     

2. Go straight to the point 

Keep your message short, sweets, and straight to the point.

When viewers see your ad, they can actually spot it’s an ad because of a ‘sponsored’ label in the top right corner of your post.

Your goal is to pull them away from that label. So if you’re adding text on your ad, you want to place it in the middle or at the bottom of your post. 

You also want to make sure your message is easy to read, compelling, and certainly, no essays!

3. Always include your brand logo

 

Seems like a basic tip, right? 

But we have to emphasize this because if your goal is to reach new audiences and improve your brand awareness, adding your logo is key! 

Otherwise, the only way people can see your brand name is on the top right corner where your handle is shown. 

4. Keep the branding

Just because these ads don’t appear on your Instagram feed, doesn’t mean you can design whatever for your Instagram stories ads. 

Effective marketing always involves consistency in brand personality. If you want to establish your brand and increase brand recognition, always showcase your brand aesthetics. 

Use the same typeface, colors, and images you would as if you’re posting on your feed or posting to your website. 

5. Be authentic

It doesn’t always have to be a studio-shot image or highly produced video. Authentic and real videos work just as well on Instagram. 

Since people are used to seeing casual content from friends, once they see one that feels like a movie, they’ll tend to immediately see it as a commercial or promotional ad. This could even end with a natural swipe left to the next story.

Check out some influencers’ Instagram stories and take notice of how natural they are in their posts. The less formal an ad is, the less sales-driven it’ll look, and as a result, it will look more personal so people are more likely to be engaged. 

Feeling Lost with Instagram Story Ads? 

Sociallyin is here to the rescue! No more wondering what to do or how to do it. Our team is equipped with the right tools, knowledge, and experience to handle your Instagram Marketing with pure creativity and fire. 

We’re proud to deliver over 6 million dollars ad revenue for our clients and we’d like to do the same for you. Talk to us and let’s get your Instagram Story Ads rolling!

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Sarah Boyer
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