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Growing Homeownership Rate Driving Consumption of Paints and Coatings

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Aryan Kumar
Growing Homeownership Rate Driving Consumption of Paints and Coatings

People not only care for their own appearance but also that of the things they own, such as houses and automobiles. Thus, with the booming population pushing up the requirement for houses, vehicles, and a host of other practical and materialistic things, the paints and coatings market has a bright future ahead. As per P&S Intelligence, the sale of such materials valued $156,086.2 million in 2019, and this revenue is set to witness a 4.2% CAGR during 2020–2030, to reach $227,834.0 million by 2030.

This is because paints and coatings are what give the products their aesthetic value, which, however, is not their only purpose. They are also applied in high volumes to the interiors and exteriors to protect them from heat, moisture, chemicals, scratches, and abrasions. Hence, apart from architectural purposes, paints and coatings are also used for several special and industrial applications. Among these, they are consumed in the highest volumes for architectural applications, majorly because of the booming construction sector.

To accommodate the growing population, especially in Sweden, China, the U.S., India, Australia, Canada, and the U.K., residential, civil, commercial, and industrial infrastructure development projects are increasing in number. For instance, the Indian government allocated $24.27 billion (INR 1,69,637 crore) in the 2020–21 Union Budget for transport infrastructure development, which would boost the demand for paints and coatings. Similarly, smart cities are under construction around the world for conserving resources and making the world more sustainable, which is again creating a huge requirement for paints and coatings.

Though most people purchase vehicles for practical purposes, many purchase them as a assertion of their socioeconomic status, especially in emerging countries. For the latter set of people, their motorcycle or car is said to be a reflection of their personality, which is why they often get the paint job customized. However, due to the rising number of vehicles on the roads, the number of accidents is rising, thereby propelling the demand for automotive refinish coatings among garages and other aftermarket entities.

Thus, owing to the burgeoning automobile sales and homeownership rate, Asia-Pacific (APAC) generates the highest revenue in the paints and coatings market. China, Japan, India, and South Korea account for the highest sales and production figures of automobiles globally due to their booming population and rising urbanization rate. Moreover, regional governments are implementing several policies to make housing affordable, which is another reason behind the rising consumption of such materials.

Hence, with the booming homeownership rate and automobile sales, the demand for paints and coatings, especially the technologically advanced ones, will keep shooting up.

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Aryan Kumar
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