logo
logo
Sign in

Logo makers: Could automation pose an issue for logo makers?

avatar
Alexis Walls
Logo makers: Could automation pose an issue for logo makers?

As technology advances such as Artificial Intelligence and Machine Learning logo designers are getting more efficient. There is an increasing concern among those who've put in the effort for years acquiring and mastering the techniques required to create creative, strong, innovative, and imaginative logos that could be replaced by new technology.

The development and growth of advanced and automated software for logo design available on the market is a growing issue in the field of graphic design. There are numerous low-cost alternatives available that don't require any special or technical knowledge. A good example could be Tailor Logo which is software that automates the design of logos.

Are our graphic designers concerned about the logo creators?

There is widespread fear among young professionals that the next generation of technology and robots will be able to take over their jobs. But the truth is robots aren't going to do jobs, they'll make them. However, while the latest logo maker app, logo creator app, canva and logo templates are becoming more popular, they aren't able to replace highly-trained expert graphic designers. Below are some of the reasons.

  1. Larger and smaller businesses won't automatize.

Modern logo software can provide an instant and cost-effective solution for entrepreneurs who have a tight budget. However, both large and medium businesses have enough money to engage a professional to create their logo design and will not use software to replace it. This is because they know that they require a knowledgeable and creative person who can communicate their brand's identity as well as the mission of their company too. Only those who know everything you need to know about icons and fonts, color combinations and typography as well as current fashions in design can make the perfect branding for a business.

  1. Humans continue to lead in terms of creativity.

Software and computers are utilized to manage tedious and time-consuming tasks, such as maintaining records, complex calculations, content creation delivery, and so on. However, they cannot duplicate human imagination (at least, for now). Technology can create distinctive logos for companies however, the designs won't be as original as those of designers who spend time thinking of several ideas until they come up with the ideal one and then invest several hours polishing it until clients' needs are fulfilled 100.

  1. The human eye is crucial in branding

The software can help you get the general concept of your company's identity and then design your logo based on it. You can also communicate your thoughts more clearly to a graphic designer rather than restricted by rigid templates. In addition, you will be able to engage them in a conversation as well as bounce off ideas on others to come up with a design that is ideally suited to your needs.

In the end, what is the solution to the million-dollar inquiry "Will AI replace creative jobs?" is a clear "no"! Many experts believe that it will not replace our capacity for creative expression or imagination, however, it will improve it in one way or some way.

We can safely say that at present, the majority of the jobs that require creativity exist in the world, including music, writing and, obviously, graphic designing, and more and are safe and immune to advancing technology. Nevertheless, if you constantly introduce all new logo ideas and design tips be interesting to observe how the world develops as it becomes technologically advanced.

collect
0
avatar
Alexis Walls
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more