Digital Advertising today is one of the most powerful ways to launch, grow and it's on track now. It helps to work on any kind of product or service in an industry of any size.
What Is Digital Advertising?
When we talk about digital advertising it refers to buying paid media. It is all about spending money to get the people's attention on your product and services, so they may become your potential customer. It may seem like development but nothing has changed yet only the OTT platforms have been introduced.
Here are the only things that changed in terms of channels
- Youtube, Netflix, Amazon, Hotstar
- Spotify & Pandora
- Facebook, Instagram & Twitter
- Google & Bing.
The main motive of a digital advertiser is to produce their advertisements online digitally. A Lot of digital platforms are being used now to create awareness about their products.
For example, OTT platforms like Voot & SonyLiv produce digital advertisements between the series or movies going on.
What are the 4 examples of Digital Advertising?
Here are 4 best examples to share for your digital advertising business that you need to know-
1.Search Engine Marketing ( SEM)
Well, when you type on the google “ hotels in Pune” you will get a list of hotels out there in the list. And then you see a link of the hotels right below the main link. You see, “ www.tajhotel.com” is where you need to understand search engine marketing. This helps to increase the visibility of your website in search engine results.
2.Display Advertising
Display Advertisement is when you create short display ads creatively with creative colours known as display ads. While you read some articles on the internet you come up with display ads that help you create brand awareness. Visual aDS are an effective way to grab the users attention and let the person click on the link.
3.Social Media Ads
Who isn't on social media today? Everyone today is on social media, everybody uses Instagram and Facebook. For those who wish to advertise their product and services, it is the best way to do it as it helps to create massive brand awareness.
4.Email Marketing
Email Marketing is also a productive way to advertise products today. A Lot of brands advertise their brands' products through email. There are maximum numbers of users who use email accounts daily to check emails. Write down a creative tagline about your advertisement and pitch it to the target audience. 73 percent of people who like to communicate through email. You can also put up a creative page about your brand.
The scope of Digital Advertising is quite wide as you can see the use of social media channels, SMO, SEO, Cell phones, etc. Well here are few benefits of Digital Advertising they are as follows -
1.An effective way of advertising
Digital Advertising is the cost-effective way of advertisement as the way you invest into it the more benefit you will receive. Social Media is a powerful tool to use. Millions of users use it, if you post an ad there will be a lot of users getting awareness about your brand.
2.Digital Media Is budget-friendly
When talking about any business today, budget is the main issue you come across. But with digital advertisements it is totally up to you when you want to run an ad, stop it or post it after some days. It also depends on yourself if you still want to run an ad campaign you could do that and if you don't want to continue it you can discontinue it as well.
3.It helps you to target Ideal customers
To have a proper ideal customer who would help you increase your business is to reach the right people. With the help of digital advertising, you can target an enormous number of people where you will get your ideal customer as well. You have to reach those people who are interested in your brand. But how well there are multiple options in social media to follow like Instagram poll options, live sessions, filter creatives and much more by posting these activities you'll find out about your ideal customers.
4.Digital Advertising is Measurable
When you put some money into running your business in the digital advertising field what do you expect in return a positive result right? It is essential to understand the fact that your campaign is working well in the industry and with the help of digital advertising you can easily get insights and results about your business if they are working well in the industry or not. You may even track your SEO performance with the help of google analytics.
Conclusion
When it comes to digital advertising it is sort of very much similar to digital marketing. Digital marketing is an excellent method to grow your business and your traffic and sales and leads. Investing in a digital marketing agency would help you grow better and get you positive
In our previous blog, we showed you some of the steps you need to take to layout your Digital MarketingIn our previous blog, we showed you some of the steps you need to take to layout your Digital Marketing plan and business process management.
Some may be more appropriate than others for your particular business.Making sure your website is googleable is one of the most important aspects of getting found online.
Ranking in Google can be tough when you look at the competition for space and placement.
The goal is to get as close to the top, preferably on the first page, as possible.
There are 3.5-4 billion searches that take place every day in Google.
And there are hundreds of algorithm updates released by Google every year.
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