Market Analysis
The global retail e-commerce packaging market is projected to touch USD 21,669.7 million at a 5.92% CAGR between 2017- 2023, states the recent Market Research Future (MRFR) analysis. Retail e-commerce packaging includes products like protective packaging (loose fill peanuts, air pillows, and bubble wraps), labels, tapes, boxes (folding and corrugated cartons), and others. Generally, these products are used as secondary packaging to safeguard the packaged contents against damage at the time of transportation activities. Owing to its alluring features and benefits, it has wide applications in different end use industries such as healthcare and personal care, food and beverages, home furnishing, auto parts, electronics and consumer goods, apparel and accessories, and others.
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Various factors are propelling the retail e-commerce packaging market share. As per the recent MRFR report, such factors include on-going rise in online shopping, consumers being spoilt for choice, convenience to shop at the comfort or during the move, free shipping, easy return policies, and fast delivery, demand for packaged food, presence of several online stores varying from non-perishable groceries to specialty packaged foods, increasing use of retail e-commerce packaging, preference for e-commerce shopping due to huge discounts, growing demand for protective, eco-friendly packaging, and increase in retail e-commerce in emerging economies.
On the contrary, demand for less paper & plastic packaging, rise in environmental consciousness, strict government regulations about corrugated packaging, and the impact of the COVID-19 outbreak may limit the global retail e-commerce packaging market growth during the forecast period.
Market Division
The global retail e-commerce packaging market is an immense field and is divided as follows:
The global retail e-commerce packaging market is characterized as paper, plastic, corrugated board, and others in view of packaging material types.
The global retail e-commerce packaging market is characterized as personal care products, consumer electronics, food & beverages, and others in view of end-users.
Regional Analysis
By region, the global retail e-commerce packaging market covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APAC), & the Rest of the World (RoW). Of these, the APAC region will lead the market over the forecast period. The region being the largest e-commerce hub, rapidly expanding middle class in India, Indonesia, and China, the rising popularity of gadgets, mobiles, and other consumer electronics, and rapid expansion in retail e-commerce business are adding to the global retail e-commerce packaging market growth in the region.
The global retail e-commerce packaging market in Europe is predicted to have the second-largest share over the forecast period, in North America is predicted to have sound growth, and in the Rest of the World is likely to have steady growth over the forecast period.
Upcoming Trends in the Retail E-Commerce Packaging Market
Increasing popularity of online shopping among several customers, rapid growth of electronic division, and the soaring demand for packaged food are predicted to foster the market growth in the approaching years. The ease of use of online shopping such as free shipping, simple return policies and quick delivery also drives the preference for e-commerce compared to traditional ways of shopping. The mounting demand for novel products, rising availability of a variety of products, and the overall expansion of the e-commerce market can lead to higher revenue generation in the retail e-commerce packaging industry.
Speaking of trends, the retail e-commerce vendors are coming up with different designs to attract more consumers. Expanding population, accelerated demand for high quality packaging, surge in food and beverages consumption, and the increasing consumer income can benefit the retail e-commerce packaging market.
The top trend of rising customer interest in convenient and seamless shopping solutions can also lead the market to greater heights in the near future. Other than this, the amplified sales in the e-commerce industry, given the surge in advertising and marketing and the resulting boost in consumer interest can help the retail e-commerce packaging market grow tremendously in the following years.
Key Players
Key contenders profiled in the global retail e-commerce packaging market report include Rengo Co. Ltd, International Paper Company, Orora Packaging Australia Pty Ltd., Packaging Corporation of America, Nippon Paper Industries Co. Ltd., Smurfit Kappa Group, Klabin S.A., DS Smith Plc, Mondi Group, and Georgia-Pacific LLC. Industry players have incorporated several strategies to stay at the forefront and also cater to consumers' burgeoning needs, such as mergers and acquisitions, new product launch and new product development, strategic alliances, partnerships and collaborations, joint ventures, contracts, and much more.
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