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It is no more a photo sharing platform, Instagram has introduced a ton of features to help businesses market and sell directly from the app.If your product is not on Instagram, these Instagram marketing statistics will convince you why they should be so and give you an idea of what to do on social media.These are top Instagram stats for 2021 to shed light on the growing Instagram value of your business.Instagram Hashtags Ever since the idea of using hashtags to tag and point articles on social media was invented in 2007 (via Twitter), their use has exploded and today is considered an important element of social media.Instagram is certainly no different from this.
Including Instagram is crucial for marketers into their KPI's and KRA's however it is not that easy to measure itThis becomes difficult as there are continuous updates every-time.Sponsored Content Growth The practice of prosecutors publishing sponsored content on Instagram continues to grow without signs of quitting.
Over the course of the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag has grown by 133.In fact, in the first quarter of 2019, about 25,000 Instagram accounts were published via the #ad hashtag.Since posters with more compliant prosecutors may have more ideas and reach out, it is expected that these accounts will be more sought after by effective marketing campaigns than those with fewer followers.This is reflected in the number of times these top promoters have used the # hashtag.
Of all Instagram posts posted during this period, #ad usage increased by 120 percent.Stories Usage Instagram launched the Instagram stories feature four years back.
Whether you are associated with confined brand or running global business, you have the chance to promote and be in market through Instagram.
This includes business number and address.
Have you ever noticed that if you use the right Instagram hashtags in your posts, you will see higher engagement than posts with no hashtags while doing Social Media Marketing?Why Is It So?Because hashtags - a combination of letters, numbers, and emoticons preceded by the # symbol (e.g #style, #fashion) categorize your content and make it more discoverable.
Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with the same hashtag.How high up on a hashtag page your post shows up relies on:How often it’s usedHow popular on Instagram your post is ( does it already have a lot of engagement?
)The higher your post appears, the better, as it will be more discoverable by people who don’t follow you already.
Don’t use irrelevant hashtags Stuffing irrelevant hashtags into posts is spammy behavior.
It will annoy people who follow those hashtags and they will likely choose the option “ Don’t show for this hashtag”.
You will only get more engagement if you give the audience what they’re looking for, i.e quality content that speaks to their interests.2.
