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Demand for E-Commerce in Automotive Aftermarket Booming Globally

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Rahul Gautam
Demand for E-Commerce in Automotive Aftermarket Booming Globally

E-commerce platforms are offering higher convenience than brick-and-mortar aftermarket stores by providing a wider range of products than physical stores. E-tailing platforms are also offering greater convenience on transactions with speedy delivery, as per the preference of customers, owing to which, they are being preferred over brick-and-mortar stores. Numerous e-tailers such as Alibaba Group Holding Ltd., Amazon.com Inc., and Wal-Mart Stores Inc. are also selling automobile components to offer easy access to such products. Moreover, the discounts offered by such e-commerce companies are also encouraging vehicle owners to purchase automotive aftermarket components from them.

Additionally, the increasing number of do-it-yourself (DIY) customers will also help the e-commerce in automotive aftermarket to advance at 23.3% CAGR during the forecast years (2020–2030). The market revenue stood at $38.2 billion in 2019 and it is projected to reach $292.6 billion by 2030. The soaring popularity of DIY culture is encouraging automobile customers and enthusiasts to upgrade their vehicles themselves. Even though service and maintenance centers and mechanics have been the primary customers of automotive aftermarket components traditionally, the rising popularity of the DIY culture has made DIY enthusiasts the major customers of these products recently.

According to P&S Intelligence, Asia-Pacific (APAC) accounted for the largest share in the e-commerce in automotive aftermarket during the historical period, and it is expected to maintain its dominance throughout the forecast. Additionally, the region is also projected to demonstrate the fastest growth in the forecast years. This can be primarily credited to the extensive automobile sales developing countries of APAC such as India and China. Moreover, the rising gross domestic product (GDP) and disposable income of people in China and India will also augment market growth in the region in the upcoming years.

Thus, the escalating popularity of DIY culture and increasing shift of traditional retailers toward click-&-mortar retailing will encourage vehicle owners to purchase automotive aftermarket components from e-commerce platforms in the coming years.

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Rahul Gautam
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