One of the most difficult aspects of running a small business is reducing customer acquisition costs to improve profits, and high acquisition costs often hinder business profitability. Most small businesses don't track record statistics, so they don't know how much each new customer will cost. Without knowing these statistics, it is impossible to truly measure the effectiveness of advertising and marketing.
One way to reduce acquisition costs is to expand your customer base with free advertising sites. With these resources, the most important cost is time. This is a relatively low price for advertising. Here are the resources that SMEs need to leverage to expand their customer base: This will definitely make you more competitive than your competitors.
Craigslist-Craigslist.com is an online advertising site where you can place free ads. Craigslists is one of the top 10 most visited websites in the United States and can generate a lot of traffic to your business. Craigslist has a services section where you can list the products and services that local businesses offer to potential customers. Craigslist is organized by region, so you can attract many local customers to your business. The total time it takes to place an ad on Craigslist is probably about 5 minutes, and once you've mastered it, it's even shorter. Google Base: Google Base is a free online ranking that benefits from the heavy traffic generated by Google.com. A simple Google-based list can help drive traffic to your site, and Google claims it doesn't make a difference, but you do more with web properties. It's a good idea that you are your best property. Seeker.
Press Releases: The days when you had to be a professional writer to send a press release are long gone. Anyone with knowledge of a product or service must submit a press release to the media, which is easy with free resources. The sites I recommend include prleap.com and prfree.com, but there are many others. These services send articles to the Associated Press. The Associated Press is often distributed to 40,000 subscribers. If only a small percentage of your subscribers select your article, you will benefit from it. It first sets you as an authority on that topic, but it also generates a link to your website, which will boost your ranking in search engines. The benefits of these free services can be enormous in reducing customer acquisition costs.
Merchant Circle: Merchantcircle.com is an online business directory focused on hosting small business websites and promoting your business. In my opinion, the biggest advantage of your service is that your page ranks high on search engines. This will increase the ranking of your website in your area. It only takes about 10 minutes to set up the page.
These are just a few of the free resources your business should use. Think out of the box, do some research, and find other free resources to help your business. With just one new customer, this form of advertising rewards itself.
Working directly with Google, Facebook & Instagram Ads can be intimidating and difficult, especially for new users.
We built Marketing Tech with small businesses in mind.
No matter how much time or experience you have with online marketing, we’re here to make it easier.
This way you can focus on what matters most and we do the heavy lifting.Immediately upon signing up, your ads will start being delivered across your chosen geographic locations.
You will know this is working when you'll see a clear increase of business/traffic.
We also generate a beautiful report for you that is being updated live and is accessible on mobile (smartphone) as well, with the amount of exposure, ad clicks and website visit that you are getting.Learn more about: Small Local Business Advertising
Local SEO Marketing Los Angeles: Potential customers are on the web.
Can they find your local business?
If no, then help them find your business with local SEO marketing service by New Standard Solutions in Los Angeles.
Our strategic approach, utilize of white hat techniques and providing customized plan aid us to pave the way to online success for our clients.
