Promoting a business that is a part of an industry that is governed by strict regulations and restrictions is quite difficult. However, challenges often inspire businesses to do something unique, creative, and fresh. If you own a brand that is involved in the commercial sale of marijuana or cannabis, you have to keep the rules and regulations enacted by the government in mind while indulging in dispensary marketing.
In the United States, 33 states have allowed the use of cannabis for recreational purposes. In 11 states, the law allows you to use it for recreational purposes. And then there are states where its sale and consumption are deemed to be illegal. Because of these reasons, you have to extremely careful while promoting your business. The most important thing to do is to do thorough research on all the laws governing its sales and consumption to make sure that you don’t break any of those while carrying out marijuana dispensary marketing.
Here are some of the most effective strategies for marijuana dispensary marketing in Kelowna.
Local Billboards
In this digital age, where a large number of businesses are focussed on promoting themselves online, very few people think about investing the time, effort and money to make good quality and attractive billboards. Billboards are not as common as they used to be, but they are still highly effective. If you are into the business of selling marijuana, billboards will prove to be an excellent advertising tool as there is not much that you will be allowed to do on the internet. If marijuana is legal in a particular state, you must put up a nice billboard of your business to ensure that it gets the necessary attention.
Sponsorship Drives
Most companies that deal in marijuana don’t consider sponsorship drives to be a viable option because of the nature of the business. However, that is far from being the truth. There is all kinds of content being made in the digital space today. For instance, there are many podcasts on marijuana consumption and the various legalities around it. There are many shows or YouTube channels which talk about the same. You can choose to sponsor some of the content to make more people aware of your business.
Events and Trade Shows
Many marijuana events and trade shows happen across the year at different venues. These trade shows and events are attended by many people from different parts of the country. Participating in these events is a good way to engage with the different brands in the industry and the large consumer base that has helped it grow. Apart from increasing the visibility of your business, you can also strengthen your network.
James Connors is the author of this article. To know more about Dispensary Marketing in Kelowna. Please visit our website: cannabiswebsitemarketing.com
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