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Choosing the Best Public Relations Partner

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Twenty7 Inc
Choosing the Best Public Relations Partner

Finding a PR Firm can be one of the most difficult aspects of marketing your company. The right public relations firm can get your name in newspapers, magazines, and broadcast programs all over the country. The wrong agency can be a drain on your company's resources and a financial drain. Picking the Right PR Partner provides five key tips for finding the right PR Company for you.


Your PR firm should be compatible with your company.


If your business is big and international, you should look to partner with a big international public relations firm. On the other hand, if your business is small, you should engage with a boutique agency. Your PR agency wants you to be a big fish, and let's face it if you run a tiny business, $3,000 a month could be viewed as a significant investment. Check into a boutique firm instead of being laughed off the block by a giant public relations agency because $3,000 per month will mean more to them.


What can the PR firm do for you, specifically?


Budget considerations should only be one component of your evaluation process, though. Consider the agency's capabilities. Do they simply specialize in media relations, or do they also provide media training? You should ideally go to one location that offers a broad range of services, including drafting press kits, media relations, and media training, as well as strategic advice, website cooperation, and business advice.


You've Been Hired!


Interview the organization like you would a potential new hire. It has more to do with getting to know and getting along with the PR agency in Delhi you'll be working with than it does with the sophisticated PowerPoint presentation, the elegantly written proposal, or even the budget. No matter how low the monthly retainer is, if you don't like working with the key account folks (or person) on your account, you won't be happy in the long run.


 What are the opinions of other customers?


Find out what other clients, both past and current, have to say about the agency by speaking with them. Discuss with them how the outcomes compared to what they anticipated. This reveals a great deal about the agency's capacity to produce results and uphold client satisfaction. Ask the company why they stopped being a client if they are a previous client. You'll frequently gain an understanding of the agency from this. Try to talk to entrepreneurs both inside and outside of your sector.


 Display the videos!


Any agency that is worth their monthly retainer will have highlight videos or clips for previous and current clients. So, request to view those recent placements from the agency. You can determine their capacity for media relations from this. Ask the agency about the reporters they employ in your sector as well. This will help you determine their level of affiliation with your sector.

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