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Top Tips to Get Your Website to Rank

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Varun Bhagat
Top Tips to Get Your Website to Rank

It’s almost impossible to ignore the importance of search engine optimization (SEO) and the impact it has on your website’s visibility online. If you’re not making sure that your site is search engine friendly, you run the risk of not getting enough traffic and losing potential business as a result. To help you out, we’ve compiled our top tips to get your website to rank higher in search engines like Google.

1) Create Original Quality Content

Although search engines like Google are getting smarter, they still rely on how much original content your website has. If you create ten pages with 1,000 words each and another website only creates one page with 10,000 words you will rank higher in search engine results pages (SERPs). The content should not only be informational and well written but also interesting and attractive for viewers.

2) Craft Killer Headlines

The headline is one of, if not THE most important component of any content marketing strategy. It’s what readers see first and many will click off your page if it doesn’t immediately draw them in. Write engaging headlines that get readers interested in what you have to say (I like to use 3-5 word phrases or questions).

3) Don't Forget SEO Basics

Although search engine optimization (SEO) is a detailed process, it's best to get started with its most basic concepts: your title tag and your meta description. After that, you'll want to create an HTML sitemap and ensure that you're following all of Google's recommendations for URLs and website architecture. You can take the help of web development companies in India here. While these elements won't immediately help you improve your rankings in search engines, they'll set you up for success down the road.

4) Optimize Keywords

Keywords are how search engines match users with results, so choose your keywords wisely. For most websites, it’s best to use a keyword theme based on industry or audience rather than targeting individual words. You can do keyword research using Google’s AdWords Keyword Planner.

5) Use LSI Keywords

Use LSI keywords in your content, which are commonly known as Latent Semantic Indexing keywords. These are words that have multiple meanings, and they usually carry more weight than singular words with fewer meanings. Here’s an example: Let’s say you own dental practice, and you want to rank for local search terms like the dentist. You know that there are several hundred thousand other dentist websites vying for rankings in your geographic area.

6) Take Advantage of Voice Search

Since Google favors websites that are rich in multimedia, you’ll want to include video, images, and text on your site. Having more multimedia on your site will not only boost rankings but also make your website appear more useful, which will keep users coming back for more. You can post videos of your company or product information on YouTube. This website also allows users to share videos, which improves traffic flow on your website. Posting images online is easy thanks to sites like Flickr.

7) Take Advantage of Multimedia Capabilities

With a little planning, you can maximize your search engine ranking by taking advantage of multimedia capabilities—like images and videos—on your website. By including multimedia, you’ll help search engines better understand what type of content they’re indexing and make it easier for viewers to access your site. Win-win! For an added bonus, check out some tools that let you optimize your images for more visual impact.

8) Pay Attention to User Experience

Always keep in mind what you want your users to feel and experience when they visit your site. The goal is not only for them to find what they need, but also for them to enjoy finding it. You can use a variety of tools that will help you understand how people interact with your website and where they get stuck. Start by focusing on improving your conversion rates, then start adding other UX elements once that’s been achieved.

Final Words

Seo (Search Engine Optimization) is extremely important in getting your website in front of potential customers. These 8  tips, however, will help you get ahead by helping you optimize your site for top ranking in both Google and Bing. Without further ado, let’s jump right into our list by hiring the best web designing company in India!

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