Snapchat is a highly used social networking app by people in the age range of 13-24. It's more of a messaging-first social media app.
You might not have heard about marketing on Snapchat before but many businesses consider Snapchat as one of the most important marketing platforms.
So while others might not be talking about the photo and video messaging app as much as they used to, Snapchat is still a “big deal”.
On average, People use Snapchat over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily.
Every creative digital agency in India understands the importance of Snapchat and they have some defined strategies for marketing a brand over it. It all depends on your target audience.
But before starting your marketing on Snapchat, here are a few terms to look out when starting on Snapchat:
1) Snaps: It means to capture a video or photo. Snaps can be viewed up to 10 seconds depending on the amount of time chosen by the Snapchatter and the snap will disappear once it’s been viewed.
2) Stories: It's a set of many snaps (in the last 24 hours) in a flow. Snaps appear in chronological order and create a narrative when viewed.
3) Discover: The Discover screen shows friends’ Snapchat Stories as well as content from top publishers who add content daily. Users can watch Live Stories from events and check out local or curated Stories they may be interested in.
4) Snapcode: QR code of each user. It is given by Snapchat to each user.
5) Memories: It comprises past snaps and stories that are stored as a backup in Snapchat.
Snapchat for Business
Snapchat’s massive number of daily active users watch over 10 billion Snapchat videos per day – an astronomical number that signals tons of exposure and marketing opportunities for your brand. In addition, Snapchat has numerous targeting tools and advertisement formats for you to tailor to your marketing strategy.
With Snapchat, you can:
a) Generate Geo-filters to promote to your potential customers.
b) Paid ads to place in between Stories of users.
c) Create Augmented reality lenses as per your brand.
d) Run your own company Snapchat account to build brand awareness and personality.
Remember that content is very powerful and that is why when you are marketing your brand on Snapchat, you must give importance to content. Here are a few content ideas for you to kick off your marketing on Snapchat. These ideas are from the best digital marketing company in Lucknow. Hope they are helpful.
1) A look into your office
2) Announcements of new products
3) Product tests
4) Influencer Collaborations
5) Tips and tricks to various user pain points
6) Product demos
7) Moment marketing content
Conclusion
In most cases, Snapchat is often ignored by the marketers and that is why it is beneficial for you because the competition is less as compared to that in Instagram and Facebook. Get started with Snapchat marketing today by getting in touch with a creative digital agency in India.
When it comes to B2B businesses, content marketers face some struggles.
So, when you're starting on content marketing for a B2B business, you can't just plainly follow the B2C content strategy.Content marketing, as defined by the Content Marketing Institute, is"... a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – to drive profitable customer action.
Now prospects must be attracted with useful content.On Google Trends, it is visible that content marketing trends have grown over the past few years and it is now one of the primary channels for brands and even for a creative digital agency in India to acquire new customers.As consumers, we're becoming immune to advertising.
At least 30% of internet users now use an ad blocker.
We have increasingly complex purchase journeys where we're wanting to connect and engage with a business before making an inquiry or a purchase.And this is where content marketing comes in.When we look specifically at B2B, we're usually talking about high-average order values and long-term commitments.
Blogging is done to educate your target customer about your products and services the value those products and services bring to your target consumer.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
The new report on the Cutlery market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2015 – 2019.
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Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
With the advancement in lifestyle and wellness it is important to let yourself look different with perfect curves and marks.
Best salon treatments in Pune include proper makeover from eye to chin.
If you are somebody who cannot compromise on eye-makeup and wants to have better hands on it then this blog is definitely a treasure for you.Clean and rinse your eyes with a cold water- Starting on with no cleansing of the eye surface is never going to work out for you amazingly.
You can hide the dirt and the scar through makeup but a deep cleaning with cold water will refresh and give complete relaxation to eye nerves.Fill in your brows- Use a pointed brow liner to give that perfect point to your eyebrows.
Fill the gaps between hair lids and try giving that perfect shape and colour to your brows through it.
Apply a base colour to even the eye skin- From lash line to brow bone apply one tone colour to give even base throughout the eyes.
