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Why You Should Love Outbound Marketing.

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Lauren Watts
Why You Should Love Outbound Marketing.

There are numerous reasons why you should love outbound marketing. This is February after all, the month of love. Despite for years, inbound marketing being the leader in the marketing relm, outbound marketing is now more relevant than ever before and making its comeback in 2021!

Many business owners have learned that inbound marketing is not as effective as what internet marketers would lead you to believe. 

Lusting for attention

For one thing, due to the enormous bulk of content lauding the myriad benefits of internet marketing coupled with the low barrier to entry, businesses of all shapes and sizes have now taken to the internet to promote themselves. The result is that you now have well over a billion websites and business social media profiles all of which are vying for attention. Calculating your odds of getting heard above the clamor of seemingly countless sponsored ads is an intimidating and daunting thought, to say the least. 

Under such conditions, it is not realistic to expect that your prospects will ignore and bypass innumerable competing websites social media profiles to reach out to you. It is hardly reasonable to expect that your profiles will be visible in the tremendously vast ocean of hundreds of millions of websites and social media profiles. 

Many unfortunate business owners have reached this conclusion to their dismay after it dawned upon them that their business is now anonymous in the unforgiving and ruthlessly competitive environment of the internet. 

Falling back in love 

 

There are numerous reasons why you should love outbound marketing. This is February after all, the month of love. Despite for years, inbound marketing being the leader in the marketing relm, outbound marketing is now more relevant than ever before and making its comeback in 2020! Outbounding marketing has distinguished itself as an effective omnichannel marketing approach with services like appointment setting, lead nurturing, event success, customer success, and telemarketing. 

Businesses now realize that they need a more proactive and direct approach to reach out to their prospects. They know that it doesn’t pay to expect prospects to come to you – this is nothing more than wishful thinking that will get you nowhere. It is far better to take the initiative and engage your prospects directly. There is no other viable option besides this approach given the cut-throat competition that you now face on every front. 

Outbound marketing is the solution that business owners have been looking for. Before the advent of the internet, there was hardly any other way to market your business. 

Less Competition in the Outbound Marketing world

Under the present circumstances, outbound marketing may prove even more lucrative since most businesses are making an all-out effort to achieve their marketing goals through inbound marketing. This leaves the way open for those who are smart and savvy enough to realize the advantages of outbound marketing. Since there is less competition now in the realm of outbound marketing, you can expect to make more gains on this front with your marketing budget. You stand better odds here than the oversaturated inbound market.

There are also many other exclusive benefits that you can realize with outbound marketing. You will not find these benefits in inbound marketing. 

Make the first move

For instance, with outbound marketing, you can reach out to prospects who are hesitating to contact you for one reason or another. Several misconceptions and misunderstandings prevent prospects from reaching out to businesses on their own. With outbound marketing methods, you can reach out to them directly and resolve their doubts, misunderstandings, and misconceptions. Once these hindrances are out of the way there is a much better and very real chance that they will engage with your business and avail your products or services. This is the key premise of lead nurturing – a vital component of outbound marketing. 

You cannot expect such benefits from inbound marketing since such methods rely on the prospect approaching your business which is unrealistic. Since their doubts about your products and services prevent them from reaching out to you, they will not approach you. Their doubts will remain unresolved and they will continue to refrain from contacting you. The ironic part is that you will be waiting for them to arrive at your doorstep – something which is unlikely to ever happen due to their lingering doubts.

Get Personal (but not too personal)

Outbound marketing methods also allow your business to make direct and personal contact with customers. This is once again something that you cannot do with inbound internet marketing.  

Through outbound methods like event success and telemarketing, your sales team can engage your prospects through meaningful conversation and social interaction. Such interaction has a deep impact since people attach far greater importance to the social factor and find it far more appealing than impersonal methods like content and articles. You can create a far greater impact on your prospects by conversing with them than having them read something. The element of human interaction has always been imperative and will continue to assume great importance even in the future. 

People love people not robots

Human interaction also extends further benefits that cannot be found with other marketing methods. Your marketing professionals can intelligently engage your prospective clients and tailor the conversation to revolve around their specific interests and scenario. This is something that you cannot achieve with social media messages, and PPC – here you have no recourse other than a one-size-fits-all approach. Such an approach will not give you great results. 

A personalized approach, on the other hand, is much better. By focusing on their specific interests and situation you can demonstrate your sincerity. The person at the other end will become more cooperative after getting the impression that you are earnest about resolving their specific problems and fulfilling their specific needs rather than just pushing your products. The prospect will become more interested in your business after learning that your business has the answer to their unique circumstances. 

Taking the first step

Outbound methods are also highly targeted and are therefore more likely to yield valuable leads. For instance, event success will have your business engage with prospects that already have an interest in your product or service. There is a greater chance then that you will be able to turn event participants into valuable long term customers since they are interested enough to engage with you. Even with the telemarketing channel, staff will call up prospects who are interested in your products. Marketing professionals now carry out due diligence and research beforehand to uncover interested persons. Gone are the days of cold calling where people are called at random, most of whom were not even remotely interested in the product. Modern outbound telemarketing is now performed differently with a powerful emphasis on research to reveal interested persons who are most likely to buy your product or service. Such persons are far more likely to react favorably when you reach out to them via the phone.  

There are many more benefits that you can accrue through outbound marketing. To understand these benefits and even more why you should love outbound marketing you will have to understand the various methods since outbound marketing is a powerful multi-channel technique.

What’s more is that by outsourcing your outbound marketing plans, you will have more staff members, time, money, and energy at your disposal to direct your efforts towards core business activities.

Outbound marketing is a time-intensive task that requires plenty of proficiency if you want to give your business the edge that it deserves over others. If you need an effective marketing plan for your organization, give us a call today. 

Source URL: https://genleads.agency/why-you-should-love-outbound-marketing/

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Lauren Watts
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