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The different types of SEO

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muhammadzaid

The SEO is a vast universe that concentrates different types of SEO on the internet. Depending on your objectives, some of these channels will absolutely have to be worked on. If you had only one axis to consider for relevant and sustainable referencing, the choice of natural referencing would be the most appropriate SuperSEO90.

SEO

Natural referencing , also called organic referencing, brings together all the techniques to optimize the positioning of a site in the results of search engines. All these methods are found under the acronym of SEO (Search Engine Optimization). In natural referencing, we will speak of natural (or organic) links, that is to say links from the heart of the engine (provided by the relevance algorithm) without the intervention of an advertising or monetary system.

Paid SEO

Paid referencing , also called sponsored or non-organic referencing, refers to all actions aimed at positioning one's site at the top of Google by buying sponsored links. These methods are found under the term SEA, Search Engine Advertising. These are all commercial advertisements placed on search engines with mainly Google Adwords commercial referencing.

International SEO

In the case of a website abroad, if you want to position it well on the international market, you will work on the international referencing of this site. How to set up an international SEO strategy and act on multilingual sites? The actions to be implemented will vary according to the linguistic zones and the local targets: thus you will not reference a site in English for an Italian audience for example. The simple transposition (mirror referencing) of a site from one language to another is not sufficient to hope to position itself in this market.

Local SEO

If you have a site whose activity depends largely on a local business, you will not be able to ignore a local SEO strategy . A good referencing in Google Maps will in particular be a necessary step via the services Google + Local and Google Addresses. These free tools are very interesting for SEO (display of local results at the top of Google results pages) and for Internet users who will precisely locate your business on a map and will be able to obtain a link to the access map.

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