Market Highlights
The global tahini market is projected to be valued at USD 1,205.1 million by 2027, recording a CAGR of 5.53% during the forecast period. Tahini is used as one of the key ingredients in halva, hummus, and baba ghanoush. The global tahini market is expected to register rapid growth during the forecast period. Increasing consumer preference for plant-based protein is anticipated to act as a major driver for the global tahini market. Additionally, inclination toward healthy and natural diets is expected to positively influence the sales of tahini at the global level. However, fluctuating prices of sesame seeds are anticipated to restrict the market growth. Rising demand for organic tahini is expected to create a lucrative opportunity for the manufacturers of tahini.
The Middle East & Africa constituted for a dominant share of the tahini market in 2019.The UAE and Saudi Arabia account for the major share of the Middle East tahini market, whereas the market in South Africa accounts for a negligible market share. With the increasing demand for Turkish, Persian, and Israeli food by the consumers in the region, the demand for tahini has increased drastically. In the Middle East, a tremendous amount of sesame is consumed as tahini (sesame butter or sesame paste). The market in North America is anticipated to exhibit the highest CAGR during the review period. With the increasing vegan population in the US, the demand for plant-based protein is continuously growing. The demand for tahini is also high due to its high nutritional value. Tahini is rich in many nutrients, including protein, fiber, copper, selenium, and phosphorus. The increase in demand for Mediterranean food & Middle East cuisine in the US is further augmenting market growth.
Market Research Future recognizes Sunshine International Foods, Inc (US), Halwani Bros (Saudi Arabia), PRINCE TAHINA Ltd. (Israel), R.J.M. Food Industries Ltd (Israel), Haitoglou Family Foods (Greece), Kevala (US), Al Wadi Al Akhdar (Lebanon), Carwari International Pty Ltd (Australia), GHANDOUR SONS S.A.L (Lebanon), and SESAJAL S.A. de C.V. (Mexico)as the key players in the global tahini market.
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Segmental Analysis
The global tahini market has been segmented on the basis of category, packaging type, distribution channel, and region.
Based on category, the global tahini market has been segregated into conventional and organic. The conventional segment held a prominent share of the global tahini market in 2019 while the organic segment is expected to register the higher CAGR of 6.08% during the forecast period.This segment includes tahini made from organically grown sesame seeds without the use of synthetic chemicals. Organic tahini is relatively costlier as it involves high production costs.
By packaging type, the global tahini market has been segregated into bottles & jars, tubs, and others. The bottles & jars segment held a prominent share of the global tahini market in 2019, whereas the tubs segment is expected to register the highest CAGR of 5.99% during the forecast period.Tubs are the popular packaging type for tahini due to their reliability and convenience.
In terms of distribution channel, the global tahini market has been divided into as store-based and non-store-based. The store-based segment accounted for a dominant share of the market in 2019, while non-store-based segment is projected to exhibit the higher CAGR during the forecast period.The store-based segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets sub-segment is expected to be the largest, as these channels account for the maximum sale of tahini.
Regional Analysis
Geographically, the global tahini market has been categorized as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. As per MRFR analysis, Middle East & Africadominated the market, accounting for the largest share in 2019. TheNorth American tahini market isprojected to register the highestCAGR of 6.58%during the forecast period.
Key Findings of the Study:
- The global tahini market is projected to register a growth rate of 5.53%from 2020 to 2027. Rising demand for plant-based proteinfollowed by growing availability of packaged tahini productsare projected to propel the growth of the global tahini market.
- Conventional segment is estimated to retain its prominent share by 2027whereas, organicsegment is anticipated to register a growth rate of 6.08% during the forecast period.
- The bottles & jarssegment is estimated to retain its prominent share by 2027,whereas thetubssegment is anticipated to register a growth rate of 5.99% during the forecast period.
- The store-basedsegment accounted for the largest market share in 2019 and is expected to grow at a rate of 5.39% during the forecast period.
