logo
logo
Sign in

Competitive intelligence in IP

avatar
Fabian Allen
Competitive intelligence in IP

Competitive intelligence (IC) is an ethical way of applying the information to gather information, analyze retrieved information, and produce a report that can help a company's sales, research, development, and IP teams make decisions. A company's patent portfolio can often be correlated with technological advancements that the company makes internally and is, therefore, one of the valid and important parameters for understanding its competitiveness. Competitive business intelligence involves the valid and efficient assimilation of relevant information from a variety of published and unpublished resources. For a company to establish its current position in a market, a competitive information landscape will be an essential aspect of any successful business strategy. In doing so, it provides important decisions that a company must implement in order to gain an advantage over its competitors. It is also important to understand the opportunities and challenges presented in the competitive environment of the company.

collect
0
avatar
Fabian Allen
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more