AP Guru
A copywriter is a person who is paid to write “copy” – words planned/detail out to prompt action.
In simple words, copywriting is the act of promoting or selling a business, brand, product, or service, which makes it, by definition, a semblance of marketing.
Copywriting can take several varieties of forms:
- Advertising
- Websites
- Emails
- Blog posts
- Landing pages
- Brochures
- Presentations
- Video scripts
- Headlines
- Product descriptions
- Lead magnets
- White papers
- Etc, etc., etc
Sometimes, you want to drive an action instantly. This type of copywriting is known as “direct response copywriting.”
https://www.papervideo.com/post/10-essential-tips-to-become-a-great-copywriter-today
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AP Guru
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They can also be working with social media via planning and implementing strategies there.
In fact, a copywriter wears two hats in that they are not only a content copywriter, they also source and use content as a tool for marketing.
A great copywriter hones their skill, they are artist's with the written word.
They will take painstaking time with what is being written or produced when you are a marketing copywriter.
We are just at the point of thinking outside of the box and creating more like a human instead of a robot.
You can always tell the difference in a on the fly writing structure than to someone who has taken the time to research and implement ideas and follow through as a professional marketing copywriter does or professional content writer.
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Freelance Direct Response Copywriter Robert Sean Pascoe specializes in “Copywriting that Sells” including Sales Letters, Email Campaigns and Online Sales Pages.
Contact him today for all your Copywriting needs.Robert Sean Pascoe12546 Castle Hill DriveTampa, Florida 33624 Email Address:[email protected]
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