A copywriter is a person who is paid to write “copy” – words planned/detail out to prompt action.
In simple words, copywriting is the act of promoting or selling a business, brand, product, or service, which makes it, by definition, a semblance of marketing.
Copywriting can take several varieties of forms:
- Advertising
- Websites
- Emails
- Blog posts
- Landing pages
- Brochures
- Presentations
- Video scripts
- Headlines
- Product descriptions
- Lead magnets
- White papers
- Etc, etc., etc
Sometimes, you want to drive an action instantly. This type of copywriting is known as “direct response copywriting.”
https://www.papervideo.com/post/10-essential-tips-to-become-a-great-copywriter-today