The entrenchment of MAP policy is a challenging task when every reseller and retailer wishes to make an easy profit in less time but on a big scale. Moreover, the rise of the Grey market also makes it difficult to maintain the minimum advertised price in different online platforms. At this juncture, minimum advertised price enforcement not only seems difficult but also neglected by so many giant retailers across the globe. Then what should a brand or manufacturer do? MAP monitoring and enforcement are not possible until and unless you monitor it strong-handedly. Yes, you need to hire a MAP monitoring service provider to make your MAP enforcement working. MAP monitoring software can do the same for you.
MAP Enforcement via Monitoring
When you are all set to cancel the term of business with MAP violators; you need to have a close eye on the activities of sellers and resellers to collect evidence against the fraudsters. Manually it is next to impossible to track the activities of sellers on various eCommerce platforms when you want to know who violates the MAP despite giving a nod to MAP policy. You cannot seat in front of a computer all day long and check in the sites where your registered sellers put your manufactured products on sale. You need a smart solution. Here comes the AI-driven MAP monitoring service or solution to the rescue of your business and brand.
- A MAP monitoring company knows better how to track and handle MAP violators as they do the same thing every day for their clients. Even, if you invest in MAP monitoring software (solution) then it can track the activities of MAP violators (sellers, resellers, and retailers who have already registered with the MAP policy under your business). It helps you to uncover the ugly faces that are doing MAP violations undercover and act smart in front of you.
- The violators cannot deny their infringement with MAP policy as AI-driven software takes screenshots whenever any MAP violation gets tracked. Thus, you can take serious action to prevent such MAP violation activities and save your business and brand.
- You can let a seller/reseller/retailer go with a warning if MAP violation is tracked for the first time. But, if they do the same thing repeatedly then you can finally terminate all business relationships with the violators and save your reputation in the marketplace.
- With an AI-driven MAP monitoring process, you can get an instant notification if your decided MAP policy gets violated anywhere and anytime.
- You can rotate the MAP monitoring process to empower your minimum advertised price enforcement
- The MAP monitoring process goes on even if you are not at work or out for holidays. But, you get the detail of the monitoring service via email and take action immediately.
Conclusion
Therefore, MAP enforcement seems possible with the help of the right MAP monitoring process. You should invest in quality MAP monitoring service or MAP monitoring software to get an ultimate result and prevent your business or brand from becoming grey.
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Every new business is born out of chaos. Three-quarters of enterprises do not go past the initial stage, which is also the most decisive one. Whether you survive or go under depends on how well you steer through the troubled waters of startup. And that’s exactly where a minimum viable product (MVP) may be your beacon.
