When you read a long-form blog post, you are usually in awe of the knowledge the writer has. Long-form content is not only liked by readers but Google as well. What comes to your mind when we say long-form? It’s not 1500-2000 words. Long-form content can range anything from 3000-6000 words. Yeah, it’s a lot of research and a lot of writing!
To begin with, make sure if you personally write your blogs that it’s not only figures and numbers, there should be solid theory to explain the matter at hand. Secondly, if you’re not a writer, but own a blog then make sure that you give your writer enough information to make the content long enough with substantial knowledge. This will make your readers know that you are an expert in the field.
Search engine optimization includes a lot of things like keywords, on-site optimization, site speed, mobile-friendliness, crawlability, etc. Amongst these there are a few, that can help you with a better SEO reach for your long-form content.
Researching the Right Keywords
Well, we all know this is very basic when it comes to SEO. KEYWORDS. Now not only do we have to research the correct keywords, but we also have to make sure that these keywords are not very competitive.
Before you start writing it is important to be prepared with your list of keywords. Now your question is where can you find this list of keywords?
There are tools like SEMrush or Ahrefs, which help you find keywords. They will be available in all types, from competitive to lower competitive ones.
Now while we are on the topic of keywords, you can also use related keywords. You know words that are synonyms of your targeted keywords.
Many search engines use synonyms to comprehend the text at hand. For example,
when you Google something, and at the end of the page, it shows related searches, well those searches are your keywords. So when you search for a pastry chef, the related keywords are displayed below. These can be used as a reference for your keyword search. To know more about the best content marketing, please visit the Shrushti Digital Marketing page for the best SEO.
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Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out of the existing website traffic.Here are eight excellent tips for internal site search optimization that you can take advantage of:Add it in your optimization routineOnce you are through with the internal site search basics, it’s time to add it to your optimization routine.
Understanding user behavior using Google Analytics segmentGoogle Analytics segment is very useful when you want to filter a fraction of traffic by a particular behavior like “Organic Only” visitors.
However, most of us are still unaware of the fact that Google has updated the “sessions” option to “users” option in its default component “Performed Site Search” recently.
Although it appears to be a very slight change, it means that you might be seeing users with some sessions and purchases in their history but are still coiled in this segment because of how it is measured.You can alleviate this issue by making the “Performed Site Search” segment more targeted in just two steps.
Use Google Tag Manager to reveal zero-results search queriesFinding search terms is an excellent method of knowing what your audience is currently searching for, but how will you find out the internal search queries that generated no results at all?
You can create a custom Google Tag Manager tag and an event on Google Analytics to monitor these queries and discover more content gaps or product range gaps.5.
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