In the Era of digital gadgets, business marketing strategies are no more restricted to billboards, television, newspapers, or handbills. To reach out to a mass population new strategies evolved. One such is SEM.
Search Engine Marketing is a type of internet marketing or is a digital marketing strategy that involves the promotion of different websites by increasing their ranking or visibility in the search engine results pages. Alternatively, it is turned into a paid search for pay per click.
What is SEM?
The traditional marketing strategies are now being replaced by SEM strategies, for a cost-effective business solution and marketing. This marketing strategy is popular around the world, while the United States alone invested around the US $24.6 billion, as per a 2007 report. The purpose of SEM is to drive a higher volume of traffic to your company site.
At Umbrella Local, we use several tools, strategies, and techniques to optimize the visibility of your web pages or websites in various search engines like Google, Yahoo, etc. We promise you to take on the first page of Google for the set of search keywords you provide.
Two ways in SEM can show you at the top of the search results pages. These are:
- Organic results: These are displayed in the center of the search page, as selected by the Google algorithm.
- Paid results: One can find these at the top right column of the search page. For this, advertisers need to pay an amount for every click on their ad. If you are willing to buy advertising space on search engines, you need to use certain platforms, like Google Ads.
The process of improving organic positioning falls under SEO marketing.
What are the concepts used in SEM?
Search engine marketing aims at optimizing search engine advertisements, placing your ads in top positions, maximizing conversions from these ads, and trying to get lower cost per click. Some of the well-known and widely used SEM platforms are Google ads, Bing ads, etc.
A few concepts used in SEM:
- Keywords: These are the terms or groups of words and phrases that users type into the search engine. On pressing the search button, these get prompted and search results are provided.
- Concordance: The correspondence between the keywords you provide and the words people provide in the search engine is concordance. If you select an exact match concordance, the webpage will appear only when people enter the specific keywords.
- Text ad: This includes a title, a customizable URL, and a short description of the ad.
- Ad group: A group of Ads having the same keywords.
- Campaign: It is a single shelter for all ad groups with similar goals.
- Landing Page: This is the page where a user is taken to after clicking on the ads.
- Search Network: These are the places where your ads will be visible.
- Impressions: It refers to the number of times an ad was displayed.
- Clicks: It is the number of times an ad has been clicked.
- CTR: It refers to the percentage of clicks on total impressions.
- CPC: It refers to the average cost per click.
- Quality Score: Google provides a score regarding your ads and keywords which influences cost per click.
What are the benefits of SEM on your business?
Several companies use chatbots customer service to keep in touch with customers and solve their queries. But, what if you are not visible to customers? This is why you need SEM.
There are several benefits of SEM in your business, like,
- It accelerates the process of generating high-quality traffic to your website.
- It helps your website to appear in the top results of search engines like Google.
- The basic goal of SEM tools is to improve business results.
- The investment in such a marketing strategy is affordable irrespective of the company's size.
- Companies like Umbrella Local helps clients to achieve their goals in a quicker and more scalable way.
Why should we advertise on Google?
Most companies prefer advertising on Google and it is the world's largest and the best network. People's demands are fulfilled by Google ads. At Umbrella Local, we fulfill your need of being visible on the top search results of Google. Any company can go for Google advertising irrespective of size and type. Also, social media advertising strategies for small businesses are at their peak.
Our professional teams hear you minutely and provide the best Search Engine Marketing solutions for improving your business and letting people know you more.
