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Vision Mission Values

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Ashish Satpute
Vision Mission Values

Understanding Vision, Mission and Values

For a company to succeed it is essential that it has clarity regarding its Vision, Mission and Values.

 

NextWave Research Solutions (www.nextwavers.com) is a leading market research and consulting company in Pune, India. As part of our consulting projects, we work with organizations to define their vision, mission and values.

What is a Vision?

  • A Vision is a statement about what an organization wants to become.
  • Vision statements put forth a statement of envisioned future.
  • It gives shape and direction to the organization’s future.

A successful vision statement should:

Provide clear direction and focus on where the organization wants to go

Inspire people in the organization to achieve things they never thought possible

Unite people in the organization toward the pursuit of one common goal

Be short, simple and memorable

 

What is a Mission?

A mission statement provides a clear, concise description of an organization's overall purpose.

 A mission statement should answer three questions: 

  • What do we do? 
  • How do we do it? 
  • For whom do we do it?
  • A good mission statement is compelling, passionate and energizing. 
  • It should be challenging but also achievable.

What are Values?

Values - "What do we stand for?“

Values define what your business stands for — they are your core rules.  

They provide the bounds or limits of how the employees will conduct their activities while working towards achieving the vision and mission.

They determine how the organization will value customers, suppliers, and the internal community.

Once defined, the values should be reflected in everything you do.

Some examples of values are: Integrity, Respect, Persistence, Loyalty, Credibility, Honesty, Innovativeness and Teamwork

 

Abbas Naqvi, Director – Research, NextWave Research Solutions, www.nextwavers.com

 

To know more about market research companies - Visit our website. Because NextWave is one of the leading top market research companies in Pune, India.

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