Recently, the e-commerce industry has evolved with proven technologies, and even the B2B business sectors have recognized their potential and switched to e-commerce bandwagon. The B2B online store creates a path of comfortable to purchase and shop online. Purchasing behavior and needs are shifting between B2B customers and buyers.
Ever since the practices of businesses revolutionized to a more mobile approach, apps, application development services are in great demand and user expectations are higher than ever.
The tremendous increase of apps for ecommerce usage over the years has left everyone amazed.
Custom web application development expanded to different platforms and various industries and categories over time.
In addition, rapid change and advancement in technology, results in the change of development methodologies, which made custom web development companies to amend accordingly.
Many companies prefer to buy ecommerce platforms choosing custom web application development.
A budget of $5-10k is a realistic starting point for a successful ecommerce website, which will be developed by expertise ecommerce mobile app builder.
Rokt, the global leader in e-commerce marketing technology, today announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors.
Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from Square Peg Capital) and Tek Heng (Company Secretary) on the board martech news.Magnuson, who co-founded Braze (formerly Appboy) in 2011, has spent the past eight years building Braze into a comprehensive customer engagement platform that powers experiences between consumers and brands delivering billions of messages daily.
With clients including Canva, Disney, HBO and Overstock, Braze has raised over $175m in funding and grown its business to 500 employees worldwide.
As Rokt is on a similar growth trajectory, Magnuson’s experience will bring great guidance to the Rokt Board as well as the research & development, product and technical teams.“Rokt is at a moment in their growth where my experience with Braze will be instructive, and I hope to be able to bring support as they accelerate globally, making e-commerce as smart as it can be for all brands and consumers alike,” said Magnuson.
“I’m looking forward to partnering with Rokt’s impressive Board of Directors to build the brightest future possible.”Rokt, who recently closed US$48m in their Series C investment round, has transformed e-commerce in over 11 countries by identifying that when customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalized and relevant experiences.
Rokt’s proprietary technology, machine learning and AI makes e-commerce smarter, faster and better.