Creative automation is the process of creating rules, recipes, or procedures that allow you to automate the creation of your images. It is often overlooked by most business owners yet can be one of the biggest differentiators for whether you succeed or fail in your business.
It should take no more than 5 minutes to complete and allow you to run campaigns with completely automated image creation. It will save you hundreds of hours and thousands of dollars in labor costs alone (if not more) which is money you can put into other areas of your business.
How do you automate images?
Many services allow you to create rules that you can use to generate your images automatically. Some digital asset management systems also include ways to do this.
The simplest way is to use an image resizing tool like CloudConvert, which allows you to upload a photo, define the dimensions of your image and enter relevant keywords, which it will search through when generating your new photos. This service even includes a bulk resize feature so you can create hundreds or thousands of new pictures in seconds.
You can also use Google's free APIs to create your automated image creation system.
Ways to create a creative automation system
- Your images are consistent over time
- Your images are consistent across all the different campaigns that you have running
- You can create thousands of new images in minutes instead of hours or days
- Reduce risk by having a system in place to allow for an automated response if your primary contact is not available.
- Keep things ticking over when you are on holiday
- Decrease the time it takes to make a new advert, flyer, or postcard which will increase your productivity and sales
- No need for additional software as most services allow this process to be done online with a few clicks of a button
- Possible to create images that nobody else is using which will make your campaign stand out from the crowd
Can you automate images?
Yes, you can. You can use any of the eight methods outlined in this article to create a system that allows your business to run even when you are not around.
This exact process has been used at our company before. We focus on a specific type of niche and set up a campaign to automatically generate images for all the keywords in that niche every month.
It means we can spend more time focusing on creating new products rather than having to create hundreds or thousands of product descriptions, banners, flyers, or any other related item that you need when selling online.
Final thoughts
Most people have the main issue that they don't know where to start or are scared of making a mistake. All you need to do is get started and make an improvement. Just focus on one single area of your business and automate it even if you don't think it is impacting the business or sales right now.
Most businesses fail because they spend their time on things that don't make a difference instead of focusing their energy on what makes an impact.
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