From the past few years, many organizations all around the world have fully automated their processes. According to a report by McKinsey, 31% of businesses have fully automated their function, and 66% are piloting solutions to automate their tasks in 2020. The report shows how proactively BPA had grown from 29% in 2018 to 31% in 2020.
You must have come across the term BPA in the administrative and back-office tasks, but do you know what business process automation entails and how you can use it to magnify your business.
If you want to know what exactly BPA encompasses, then read this ultimate guide where we have defined BPA and how you can implement it to benefit your business.
Now, let’s start off by defining what BPA is.
What is business process automation?
BPA is the acronym used for Business Process Automation. BPA is the boon from technology to take over the repetitive yet necessary tasks out of your hands. Basically, it means that you can have all the tedious and time-consuming business processes completed without any involvement of you and your employees.
Nowadays, automation software is implemented in heavy workflows, and they use AI and machine learning so that no human efforts or hands are wasted.
The fundamental aim of BPA is to refocus the employee’s attention from administrative and mundane work to more critical projects.
Types of business process automation
Business process automation software helps organizations and their customers by automating repetitive tasks. It will free your employees to focus more on strategic projects.
Here are the commonly used BPAs used by various organizations.
1. Department specialized automation
Department specialized automation can cater to generic business needs. Departments that generally apply automation are Accounting and marketing. We will define both of them in detail.
a. Accounting and bookkeeping automation
By automating the accounting and bookkeeping functions, companies can save valuable time. Things like accounts payable, accounts receivable, credit card applications, billing collections, financial processes need attention on a weekly and monthly basis. Around 55% of the companies still take care of their AP process manually. Data capture is automated, and invoices are automatically toned with documents, and approvals are electronically routed. This process reduces the chance of data errors and helps the company to avoid fraud.
b. Marketing automation
Marketing is an essential aspect of the business but can be both costly and laborious, but it can be simplified with the help of automation. With the use of marketing automation tools, companies can generate highly valuable leads that can result in a significant sales engagement. Some marketing automation software can automate emails, pitch online ads and campaigns to take away the burden off the shoulders of the sales team. Also, to track the work, companies can use such software.
2. Server automation
Server automation software provides easy and quick deployment of the new server software. It complements the system by the provision, inventory management, compliance operations, and patching by removing the margin of human error.
It usually comes in two forms: software suites, point tools. Point tools are quick to install and are cheaper, whereas software suits require a higher initial investment and more time to install.
3. Robotic Automation
Robotic automation does not mean gigantic robots will come and help you in the process; instead, software robots are used. An RPA is an effective bot piece of software that is trained using MI to perform high-level tasks.
For more information: Ultimate guide of Business Process Automation (BPA)
Automation is the next big thing in business.
The goals of automation are simple to save costs, streamline processes, improve productivity and efficiency.
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When a customer provides their feedback about any product or service, they are doing a huge favor to organizations by etching out their views for better planning and strategy.
For service-based sectors like Hospitality especially hotels, organizations survive on building a strong bond with the customer by providing them personalized services.
If organizations in the hospitality industry want to provide more personalized service than generic over the counter services, they have to provide a lot of options and battle out several factors.
CRM can be adopted as a global strategy that will enable companies to manage interaction with the customer at all levels.
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Rob Yanker of McKinsey and Company very aptly puts it, “Winning back a lost customer can cost up to 50-100 times as much as keep the current one satisfied” With custom CRM as a high-powered tool, organizations can now rely on its analytics to deliver what the customer wants, in a manner they want and the time when they require it”.5.
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