The market for men's grooming products is seeing significant growth across most regions. Growth is expected to be driven largely by the rising popularity of organic and natural men's hair products, the increasing use of herbal hair care, improved shampooing, and exfoliation increased usage of chemical-based styling products, increased awareness of the benefits of daily grooming, and the shift in diet that is resulting in higher levels of body fat. Men are also adopting new grooming techniques like laser hair removal that can reduce facial hair growth. Other factors driving the market include traditional gender roles, social power, cultural norms against beauty, and the desire for freedom from traditional gender roles.
While traditionally, men have shunned the idea of grooming products, emerging trends have transformed the idea of grooming for men into a lucrative market. For instance, men's shavers and electric razors have seen strong competition in the past few years. Electric shaving systems have recently seen a resurgence in the marketplace due to technological advances such as rechargeable lithium batteries and dual-action motors, making it easy to use and remove hairs while still maintaining a smooth shave. Moreover, the new battery technologies allow recharging without the hassle of wires and cables.
