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1888PressRelease - World Sleep Day is an annual event that calls to action important issues related to sleep using collaborative efforts energized by sleep professionals all over the world.
The focus of World Sleep Day is to bring cognizance to the many burdens of sleep problems, as well as the importance of healthy sleep.ROCHESTER, MN — World Sleep Society is issuing a global call to action about the importance of healthy sleep.
Preserving regular circadian rhythms have been found to lower the risk of sleep disorders, mental health disorders and chronic health issues such as obesity and diabetes.Professor Debra J. Skene of University of Surrey, UK has over 25 years research experience studying human circadian rhythms in health and disease.
She explains, “If there is misalignment between the circadian timing system and behavior, such as during night shift work or following travel across time zones, then one is sleeping and eating at the wrong time of day.
This has acute consequences (daytime sleepiness; reduced performance and increased risk of accidents) as well as long term consequences (increased risk of metabolic disorders, cancer).”The 11th Annual World Sleep Day has partnered with Thrive Global, Westin Hotels & Resorts and Ferring Pharmaceuticals.
More sponsors will be included before March.Arianna Huffington of Thrive Global, author of The Sleep Revolution: Transforming Your Life, One Night at a Time, asserts, “Sleep is the underpinning of our entire well-being, necessary for us to fully recharge and be productive, creative and truly connect with ourselves and others during the day.”“Today’s over-scheduled and always-on culture has spurred a counter-movement among those who see the value in getting a good night’s sleep,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts.