logo
logo
Sign in

The importance of explainer videos for digital businesses

avatar
videoexplainermumbai
The importance of explainer videos for digital businesses

Most modern and traditional businesses incorporate digital technology into their business strategies in order to increase performance, efficiency, and revenue. Business processes are often automated. Some of their sales and marketing processes can also be automated, but they don't realize it.


Explainer videos are a great way to semi-automate and standardize your sales and marketing processes.

The sales team can simply use short explainer videos rather than repeating the same message as to why prospects need your offering, what problem your business solves, and highlighting the key features and benefits.


Research has shown that people consume video content more than any other form of content. This trend is expected to continue over the next few years as video consumption has reached an all-time high.

Explainer videos can help your business succeed in six ways


Reach More People


Videos that explain things are search engine friendly. Pages with good video content and those with a high level of time spent on the site are given greater weightage by Google's algorithm. Video viewing increases the time people spend on your website, so Google rewards you with a higher organic ranking.


Conversion rates should be increased


Studies indicate that people watching an explainer video are more likely to take action at the end of the video than people seeing a call to action without a video, whether that be filling out a form, calling, visiting a website or making a purchase.


Promote brand awareness


A video can have a much greater impact than any other form of communication. By creating videos that evoke emotions in your prospects, customers, and key stakeholders, you'll likely win big and blow the competition away.


Achieve higher click-through rates


Ads with explainer videos have a higher click-through rate than ads without videos. Video can be a great way to capture the attention of your target audience. We can't help but click the play button!


Become a better communicator


Video marketing has shown to dramatically increase engagement rates among digital-first businesses. Companies that have a strong digital marketing strategy use explainer videos and marketing videos consistently in their social media marketing, e-mail marketing, and sales outreach to get higher engagement, leads, and conversations.


Calculate ROI accurately


YouTube analytics make it easy to measure the effectiveness of explainer videos. Creating better content begins with determining which videos are successful and which are not.


As a result, explainer videos are rewarding and revenue-generating campaigns for both digital and traditional businesses. Businesses are likely to benefit greatly from explainer videos.


If your company is trying to build a client base, you can hire a freelancer or you can get a customizable explainer video template for a cheap price. However, you have a low chance of getting good results with a cheap explainer video since the quality is typically not good and you have to wait a long time for it to be delivered.


You should compare the prices of both affordable explainer video companies and expensive explainer video companies before choosing one. Choosing the right company for your budget is the key. Look at their past work, quality of clients, public reviews, process, and team before you decide.


In India, there are only a handful of companies that make explainer videos for businesses. Jigsaw, one of the best affordable explainer video companies in India, is located in Mumbai, Maharashtra.  


Check out our website for more details: The 10 most powerful animation studios in Mumbai


collect
0
avatar
videoexplainermumbai
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more