Is your sales team wasting time on outdated leads? Do your marketing team’s email messages land in customer junk folders? It sounds like your contact leads database could use an update! Using database marketing, your sales and marketing teams will see positive results from their outreach efforts.
What is Database Marketing?
Database marketing is a direct marketing technique that utilizes a wide variety of collected data from customers to create segmented lists. A contact leads database is generated from a consumer database of either existing customers or potential prospects. Your generated database can also be segmented into your email marketing database, direct mail database and/or B2B leads database.
Companies with an extensive contact leads database can reap all the benefits of database marketing. These companies either buy opt-in leads and form part of their sales lead database or the leads are part of their corporate contact database. For this reason, large corporations prefer database marketing as it allows them to segment and targets large groups of their business contact database into manageable and effective direct marketing campaigns.
Even without a built-in contact leads database, your small to medium enterprise can still reap the benefits of database marketing. To maximize such benefits, you will need to acquire or build your database. Building the best B2B contact database isn’t as easy as selecting people you want to reach out to and adding them to your B2B leads database. It is time-consuming and can fail your business if you don’t use the proper data validation techniques to screen prospects or have an incomplete buyer persona.
Buying a consumer or B2B leads database is a viable alternative option. However, you or your marketing team must know where to find qualified providers of marketing database services who can direct you into maximizing the benefits of database marketing.
To read full blog: https://www.frescodata.com/blog/contact-leads-database-marketing-and-how-it-can-help-grow-your-business/
