LinkedIn isn’t just for hunting for jobs or keeping track of your old colleagues anymore. Many small business owners have added LinkedIn as their new business strategy and found incredible benefits. From building valuable brand recognition to connecting with valuable mentors to finding new clients. While you can still gain traction from posting every now and then, there are tools on LinkedIn as well that can significantly improve your impact. Hiring a social media agency in Delhi is the first step towards a successful brand representation. Read further to know how you can start using LinkedIn fully.
Start a NewsLetter
You can easily share your expertise by publishing articles on LinkedIn, but another alternative to build a community and increase your following at the same time is by using LinkedIn’s all-new feature of newsletters.
Publishing an article is almost as similar to publishing a newsletter, with just one minor difference. When you publish an article, only a number of your followers will see it in their feed, depending upon the algorithm and how much they’re paying attention. Whereas, when you publish a newsletter every single connection of yours will get a notification that you’ve shared content, which will notably increase your engagement rate.
Newsletters are an ideal strategy if you want to write content on a focused topic and publish ideas on a regular basis. The option of publishing a newsletter isn’t available to everyone yet, you have turned the creator mode on and met a certain set of criteria(have a minimum of 150 followers and have a history of sharing original content). Once the newsletter tab is accessible, you can click on the ‘newsletter’ tab and write an article.
Host Live Conversations
Live videos are a popular type of content across social media platforms and LinkedIn is not distinct. There is a lot of potential for growth with LinkedIn Live Video, but what works best with small business owners in organizing intimate conversations or discussions. Mainly, it allows you to optimize the engagement that video content offers. Just like other social networking platforms, LinkedIn Live stays as a video after the event is over, potentially increasing your reach. As we know Hiring the best social media management agency in Delhi is the best step towards a successful representation any bran.
LinkedIn Live can be a great alternative to connect with other leaders, tap into their audiences, and provide valuable content to your followers. You get to bring some phenomenal and influential people to your platform. SImilarly to newsletters, this feature isn’t available to everyone. You have to meet the same access
Create or Reshare Video Content
If going live is too haunting for you, that’s okay. As we’ve seen on most of the internet, video content of all types is performing great on LinkedIn. But the major plus point is the videos on LinkedIn doesn’t have to be well prepared and produced as on the other social media platforms. People usually share videos where they simply sit in front of the camera and talk. You don’t have to be as curated when posting videos on LinkedIn.
Find Clients on the Services Marketplace
LinkedIn is the go-to place for hiring people for many, but it also provides a huge marketplace for finding contractors and other professionals. It can also be a medium to find small business owners who can’t afford full-time help.
Simply go over to the Service Marketplace and type the service you’re looking for: designers, public relations, lawyers and more.
Marketing strategist on the services marketplace
If your company is a service provider, use this feature to identify your next client. At the top of your profile click the ‘Find Potential clients’ box and add the services you offer and show up in the marketplace.
