Customer satisfaction is the most important aspect if you want your business to succeed and gain a competitive edge in the age of distraction. The retail industry is one sector that is progressing every year with the latest technology adoption that helps retailers to cater to the needs of evolving customers. Building a mere loyalty program is not enough if it is not helping your business gain new customers and retain existing ones. To help you build an effective Omnichannel Loyalty Program, check out some of the best tips that many successful retain business owners adopt to help them excel in their field.
What is an Omni-channel Loyalty Program & Why Retail Businesses Need It?
The Loyalty Management Program Software with omnichannel support enables business owners to engage customers on various levels, enabling them to earn loyalty points, discounts & special benefits. While other Loyalty Points Software give points for purchases, an omnichannel program inspires customers to connect with the brand online & offline i.e. in-store, app/website, or within the brand community.
Customers can easily share their experiences based on the service offerings, customer experiences, or rewards and even support brand advertising by following the brand’s social media pages. They earn reward points for every such activity, which keeps motivating them to purchase more and increase your points earned. This is a win-win situation for both the customers & the brand as the right rewards program offers benefits to customers and also helps the brand to monitor customer behavior trends & purchasing habits.
Points to Consider While Building a Loyalty Program
Brand Loyalty
To win your customers’ hearts, loyalty rewards are becoming an essential part of the shopping experience. Many customers feel that brands must show loyalty to get loyalty & customers are more likely to return to a brand that offers perks of customer loyalty than the ones that doesn’t.
Types of Loyalty Promotions
There are several ways to promote an omnichannel rewards program-
- In-store/Web promotions
Making your customers aware of your Customer loyalty rewards program is important to ensure that they avail the advantages you offer. Whether you have a physical presence or an online store, keep in mind that every sales member is well-aware of the rewards program perks.
- Email Signups
Send occasional emails with offerings that your customers find engaging and avoid consistent emails that end up as spam. Give your customers a choice to unsubscribe from emails if they want.
- Social Media Promotions
As customers are most active on social media accounts, make sure that your brand has a presence that keeps customers engaged. Some customers even choose to work as your brand influencers that help in promoting your business and getting new customers.
- Additional Benefits
Go beyond loyalty points, product coupons/vouchers, etc., and make use of third-party rewards that help brand owners to incentivize customers to participate in the program. Understand your target audience and offer rewards that are beneficial for your customers such as fuel rebates, travel discounts, etc. This can help your business attain a competitive edge that makes your reward offerings unique from others. Another option can be multi-brand eCommerce gift vouchers like Amazon, Flipkart, etc. that enable customers to buy products of their choice.
- Easily Accessible
Your rewards program must be easy to use ensuring that your customers can access information anytime, enroll in the program without the complexity and use them for the benefits. Give your customers special benefits for joining the program i.e. sign up perks such as free delivery/shipping, extra reward points, etc. A complex program can be a disadvantage as it can make your customers lose interest in your brand and offerings.
Wrapping Up
Undoubtedly, you must have got an idea of the significance of having an omnichannel program that promotes customer loyalty. This will help your brand increase customer lifetime value by staying connected with customers anytime, anywhere. However, it is important to analyze what your customers need in the form of rewards. For any queries, stay in touch with the experts to help you build a tailor-made customer loyalty rewards program that’s perfect for your brand.
The concept of loyalty program for hotels further adds onto the plight for that is what attracts customers.
Customers tend to go there where they receive nothing but the best and with an effective loyalty program for hotels a customer is sure to come back again to experience delight and service satisfaction.
Statistics show that more customers are sure to walk in when the others have walked out satisfied!
The ultimate goal of a loyalty program is to learn more about your guests and come up with bigger, better ideas to help them.
Sending a coupon for a birthday or a reminder about the celebrations going on for your hotel’s say 10th anniversary can be easy to mechanize that further makes a lasting positive impression on your guests.
Well, let’s keep aside greeting cards, or some discounted offers and focus on something that looks at the bigger picture, that is making your guests feel special and exclusive.
