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Benefits of Domain name registration in a Business

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InfoSky Solutions
Benefits of Domain name registration in a Business

A domain name is the first step to build an online presence. Whenever you search for a website, you type a web address in the web browser address bar. This is called as the domain name. This were developed so that it can be used in browsers which makes the work easier. A domain name is unique. Domain registration company in Chennai will provide you the necessary details of registration of a domain name. You should choose a domain name that will be appealing to the customers and goes well with your company. You should also keep the domain name easy so that it is comfortable for the customers to keep in mind and is always memorable. It can include anything from letters to numbers in it. But trying avoiding underscores or any such characters which will make it difficult to remember and at times, resulting in confusion.

Benefits of Domain registration

  • Domain name adds credibility to your brand- it is important to give your company a professional approach. To achieve this, domain registration is an essential step. If you just have a site through an ISP or a free-web hosting page, you will just end up having an URL which will be difficult for the customers to remember. This generic address will not instil confidence in the customer like a domain name does. There are many websites on the web which are not reputable because of not having a domain name. If you want to land up in same direction, then you can proceed without a domain name. If you are not willing to register an appropriate domain name, why will customer think of investing money in your product?


  • Makes it easy for you to change host- having your own domain name provides you the benefit of carrying the domain name whenever you transfer your web hosts or move in to your own in-house server. Thus, if you do not have an own domain name, you will have to register again a new URL, which will hamper the search engine ranking and all the customers that your brand has earned.


  • Proper domain name will build your brand name- it will help to build brand awareness. If the domain name has similarity with the company name, it will enhance your brand name, making it easy for the customer to remember. It will also gain popularity from the customers when they will pass this name to their friends. This, a proper domain name will bring more traffic to your website and increase your sales.


  • It can attract new businesses- A right domain name when matched with the concept of your company can draw in many web surfers in search of the related topic. For instance, a hardware store with a domain name Hammers.com will bring in visitors who are looking for hammers. Thus, a proper domain name is important.

 

Tip

Get a domain name registered for your company to get more customers to your website.

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