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A guide for cannabis companies to stay out of the shadows and market effectively on social media

Improving brand visibility isn't easy. Content creators need to roll up their sleeves and work diligently to increase their social media presence. However, in doing so, they must also follow certain rules to ensure that their posts do not conflict with the community guidelines of the various social media channels. Instagram is by far one of the most used social media to improve their reach and strengthen their image. Indeed, a long-term presence on this platform can do wonders for a business.

For cannabis traders, however, the situation can get a bit tricky. Instagram for cannabis shops has become problematic mainly due to its tie to cannabis companies. This can be seen in the form of a hidden ban on content from these companies, hindering their efforts to increase their reach on this popular platform. Surely there must be a way to solve this problem. More importantly, what does shadowban involve?

What is a ball ban?

This is about blocking a specific user's content on social media so the user doesn't know this is happening. Once banned, social media platforms like Facebook, TikTok or Instagram will hide your hashtags posts. If you're banned from appearing on IG, your posts won't show up in other people's feeds until those people follow you.

Simply put; shadowbanning is the ultimate nightmare for content creators and marketers. This greatly reduces the chances of your page being found by new subscribers. Worse, you won't even get a notification from Instagram that you're being banned from the shadows. The smart algorithm will quietly do its job, leaving you stuck in the dark.

If Instagram deletes your posts multiple times for violating their community guidelines, your entire account could soon be permanently deleted. Suffice it to say you don't want this to happen under any circumstances. So how can you find your way around? Well, by following some tips and tricks.

Instagram for the Cannabis Shop How to use the algorithm to your advantage

Call a spade a spade. If you're a business that works with the cannabis industry and posts pictures of cannabis and its products, Instagram won't like them. As a result, you will have to bear the burden of being the sheltered one. But you can't deny that this social media platform is an important part of your social media marketing strategy. Here are tips you can use to promote your business.

1. Focus on diversity of content 

First, evaluate Rove carts wholesale what your business offers to customers. Then, compile a series of photos and videos that reflect your customer experience and brand vision. As you discover how your brand meets customer needs, you'll be able to discover the customer experience your business represents.

With this perspective, share pictures of your staff, your clinic's activities, the honors you've received and what you stand for. All of these should represent the lifestyle your audience wants to experience when interacting with your brand. Your goal should be to actively collaborate on growing cannabis on Instagram instead of just showcasing your products. In short, share your lifestyle, experience and people on IG page.

2. Take advantage of Instagram's tools

There's no shortage of tools that Instagram offers brands. You can use tools like Instagram Stories, Instagram Guides, Stories, and Carousel Posts to improve your engagement with your audience and help them get to know you better. All these tools have different functions and are great for promoting your brand in different ways.

For example, by using Instagram's guides, you can provide more comprehensive content like tutorials and FAQs. With Stories, you can create amazingly engaging 15-30 second videos about your brand and post them. If you want to post long video content, use IGTV.

3. Be a responsible user of the hashtag 

This is where you need to be careful. You can't use common hashtags like #cannabis, #weed, #cannabiscommunity and more on your posts. It's a surefire way to get you banished from the shadows. You should be careful about the wording of your hashtags, even if that means removing hashtags from cannabis altogether. Get creative and use unique words like C*nnabis in your Facebook and Instagram pages. Instead of weed, write yeah or st0ner to a stoner.

.Make your content informative.

Who doesn't like acquiring knowledge and information? Facebook and Instagram have always supported that. Accredited publications that provide learning and research on cannabis are not banned by the shade primarily because they are educational in nature. Get inspired by these educational accounts and tailor your content to educate people about terpene interactions and legal rules. It will give you an atmosphere of authority. Convey new knowledge to your followers in each of your videos.

Today, hemp and cannabis companies are moving to break the stereotypes associated with these products. It also means that there is a lot of misinformation about cannabis and hemp products that needs to be rectified. Take advantage of it and start building trust with your audience.

5. Don't Make Mistakes That You Can Easily Avoid

You'll find that the Instagram for cannabis shop environment becomes more unfavorable for your business if you continue to make mistakes related to cannabis your content on this platform. Here are some mistakes you can fix.

Takeaway?

Don't fall into the trap of being inspired by a company that can successfully promote their cannabis-related sales on IG. Be aware that under Instagram's regulations, it's not right to post any cannabis-related products or services. Finally, learn about the new rules and regulations so you don't go wrong.