Market Highlights
Tonic water is a carbonated drink that includes quinine as a major ingredient. Quinine has been used for its medicinal properties to treat malaria and other diseases. Quinine in tonic water tastes bitter and was used earlier as a palatable way to consume quinine medicine. Recently tonic water has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks. Direct consumption of tonic for bitter flavor has also been a key driver driving the growth of tonic water market.
Tonic water nutrition market has been segmented by type into flavored and non-flavored. Flavored tonic water dominates the market owing to the variety and palatable taste. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine making tonic water a direct consuming refreshing drink. Flavored tonic water also imparts a distinct taste when used as a drink mixer in cocktails and vodka-based alcohol drinks.
The tonic water nutrition market is segmented by packaging type, in which the cans segment generates the maximum revenue since cans are easy to carry, cost effective, and are non-breakable. Cans are also healthy for the environment since they are recyclable.
The distribution of tonic water has been segmented as store based and non-store based, for which store-based holds for the maximum revenue owing to strong vendor networks and less time consumption in terms of small orders.
Growing demand for drink mixers, carbonated beverages, and medicinal drinks have been leading the growth of the tonic water market at a steady rate during the forecast period.
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Key Players
Some of the key players in the global tonic water market are Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd. (Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd. (Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US), Stirrings (US), and East Imperial (New Zealand).
Segmentation
The global tonic water nutrition market has been segmented into type, packaging type, distribution channel, and region.
The market based on type has been segmented into flavored and non-flavored.
The market, by packaging type, has been segmented into bottles and cans.
The market, by distribution channel, has been segmented into store based and non-store based.
Regional Analysis
Europe is holding the maximum share of the tonic water nutrition market due to high inclination towards consumption of both alcoholic and non-alcoholic beverages. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water as 85mg/l. The quinine content in tonic water makes it a favorable drink mixer in this region, thereby, boosting the growth of the market.
North America being a matured market is also showing a decent market growth of tonic water owing to high inclination for mixed drinks and medicinal beverages. Asia-Pacific is witnessed to be the fastest growing market for tonic water owing to the growing population, mainly inclined towards adoption of global eating habits.
Globally, the market for tonic water is growing at a steady rate and it is expected that key players will develop more products in terms of flavor, texture, pricing, and packaging to attract more consumers.
The global tonic water market is projected to witness a notable growth in the years to come because of the rapid industrialization as per the Transparency Market Research reports.
The vendors of the tonic water market are continuously investing in research and development plans in order to come up with new and better products as compared to that of the other vendors.
Surveys are being held wherein consumer feedback is taken into consideration and hence experiments of new products are being conducted.
The competition is seen to be cut throat and therefore the tonic water industry will see major growth rate in the coming years.Request a Sample – https://www.transparencymarketresearch.com/sample/sample.php?flag=S_id=32636Some of the leading vendors of the global tonic water market are Thomas Henry GmbH & Co. KG, Monster Beverage Corp., The Coca-Cola Co., East Imperial Superior Beverages, Fevertree Drinks Plc., and Bradley’s Tonic Co. New flavors of fruits are being introduced by various companies as part of their development strategy so as to hold a strong position in the overall market.
The key strategy is to introduce new flavors that are both unique and new and gain as much profit as possible in order to spread business in other regions as well.According to the TMR reports, the global tonic water market is anticipated to be worth a US$2.45 bn by the end of 2025.
Previously the market was valued at US$1.52 bn as per the 2016 records and now the forecast period is set from 2017 to 2025 with CAGR growth of about 6.10%.
