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7 Common UX Mistakes Small Businesses Should Avoid

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Sudarsan
7 Common UX Mistakes Small Businesses Should Avoid

Businesses of all sizes are now taking mobile app development seriously than in recent years. These brands already have a functional website and are ready to take their brand to the next level. Sadly, some are not getting impressive results after investing heavily into the process.

Without mincing words, bad user experience is one of the leading causes of this issue. Many users won’t think twice before abandoning a website with poor UX. 

UX boils down to understanding your users. Here are seven common mistakes your business should avoid as you focus on your mobile app or website development project.

1.  Following every trend

New UX trends will keep emerging, but you don't have to jump on each one. This can be time-consuming and lead to the wasting of resources. You will realize that not all trends apply to your brand when you check your vision and key performance indicators.

2.  Ignoring readability

One effective way to prevent clutter on your website is to improve its readability. It's pointless to use stylish fonts that can affect user-friendliness. Choose clear fonts instead and incorporate negative space in your design. This can go a long way to reduce the bounce rate. 

3.  Lacking innovation

You need to prioritize functionality when developing your mobile app or website. Ensure that you communicate this with your developer from the onset. As you focus on this, remember that aesthetics matter, but there's no need to go overboard.

Your users expect you to be innovative. They will discover if you copy your competitors’ ideas verbatim sooner or later. Working on an original idea doesn’t mean working on a concept from scratch. You can enhance an existing concept instead.

4.  Poor navigation

Bear in mind that UX is an integral part of the web or app development process, so focus on this at all stages. It's not ideal to design an app, and leave your users to figure out how it works. That said, make your navigation as clear as possible and use the same primary navigation on each page.

Online visitors will likely look for other options if they keep facing the same issue on your mobile app.

5.  Deigning for the search engines alone

This is another common mistake that business owners make, which can lead to leaving money on the table. It's risky to neglect your users' needs and preferences as you work on improving your search engine rankings.

It will be easier to increase your SERP ranking if you offer an impeccable user experience. The good thing is that the developers at Slingshot can help you achieve that.

6.  Poor first impression

The first few seconds that a visitor will spend on your app or website will determine if they will move to the other pages.

Make sure that your onboarding process is excellent and be open to feedback at each development stage. This will go a long way to avoid issues and discover what’s missing on your mobile app.

7.  Low-quality content

We are in an era where you need lesser content to convey information. Nevertheless, quality content remains the holy grail of every aspect of digital marketing. Share content that appeals to your target users and aligns with your brand's core message. 

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