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Blended Learning Market

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Pruthvi
Blended Learning Market

Blended learning refers to a combination of the offline and online learning process. It comprises a multichannel process that incorporates tutor-led activities videos, digital tasks, and face-to-face discussions and images. It offers a broad range of attributes that include; comprehensive understanding of content and social learning by interacting with tutors and fellow learners. Moreover, it also offers multiple benefits to organizations, such as; an efficient and cost-effective way to train and quick return on investment (ROI).


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The increasing adoption of digitization, which led to the adoption of the e-learning process, growing personalized tutors' adoption, and growing demand from various industry verticals to train their employees, is also one-factor fueling market growth. However, a lack of awareness among the consumers hinders market growth.

The global blended learning market was valued at USD 49.9 billion, growing at a CAGR of 10.5% during the forecast period.


Key Players

The key players in the global blended learning market have adopted inorganic growth strategies that include; partnerships and collaborations, mergers and acquisitions to expand their geographical reach. For instance, in November 2019, City and Guilds Group acquired Intertrain to strengthen its technical training assessment and certification offerings. Some of the prominent key vendors are; Cegos, City & Guilds Groups, GP Strategies, Houghton Mifflin Harcourt, Holtzbrinck Publishing Group, NIIT, Pearson, Skillsoft.


By Region

  • North America
  • Europe
  • Asia-Pacific
  • Central and South America and the Caribbean
  • Middle East
  • Africa


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