Window graphics are popular with businesses, especially retailers for several reasons. They are bold and can grab the attention of people from far, can drive footfalls, and raise your brand awareness. Since they are extremely versatile, they can be in different shapes and sizes to suit every window and all types of business. However, you need to get the design of the window graphics right to get the maximum return on investment. Some handy tips for designing decals for your store windows:
Decide On the Right Type
Window clings stick to the glass surface with static electricity, which is why you can fix them only on the inside surface of the window. The advantage is you can adjust them to your satisfaction. Opaque and clear decals with adhesive are among the most popular ways of dressing up storefront windows. The adhesive allows a superior bond with the glass surface, and thus you can fix them on the outside as well as inside. However, you cannot reposition them after the adhesive bonds to the glass. If you need less light entering your office or store, you can choose between perforated or frosted decals. Perforated decals allow people inside the store to see out but those who are outside cannot see in. Frosted decals are great for giving the glass a frosted look that can give the desired privacy without cutting out the light. According to The Architects Diary, using frosted glass can cut down on harmful UV rays.
Get the Size Right
When designing a window decal, you must get the size right, otherwise, you will find you have to trim the design, or it leaves unsightly gaps on the sides because it is too small. You must also keep in mind that the decal goes well with other signage already present. The great thing about window graphics is that you can get them in whatever size you like making them versatile. You can display them even when the windows have an irregular shape. If the glass façade is ultra-large, you can consider fixing repeating panels in a checkerboard design or create a large design you can print and apply in parts to create a whole on the window for a stunning effect.
Focus on Legibility
Just like any other outdoor advertising media, window graphics should preferably have large and vibrantly-colored images that can capture the attention of passersby from a distance. You need to balance the design in terms of placement of the various images, keeping the text to a minimum. Think carefully about what you need to say, keep the message crisp and compelling, and the text readable. You need to figure out the typical distance from where people will be seeing your display and ensure that the text is large enough to be read easily.
Conclusion
With retail businesses needing to attract the attention of potential customers and encourage them to drop in, window graphics have the potential of playing an important role. The decals are simple to design and print and are extremely versatile. Since they do not cost much and last a long time, the ROI is quite high.
