YouTube, a video-sharing service, is now said to be the world's second-largest search engine and has become one of the most important social media for marketers. Forrester Research has also found that videos are 53 times more established on the first page of search results.
"Video" is very powerful content as a hook to guide users who are searching and actively looking for information.
In the first place, "video" has the following characteristics.
- You can convey the contents in an easy-to-understand and short time.
- Excellent in intuitive understanding and appeal - It is easy to remain in the impression, easy to raise awareness.
- Because it appeals directly to vision and hearing, more reactions can be expected on social media, and contact with customers can be strengthened. And by using YouTube as a distribution system, you can further enhance the marketing effect.
- There is no need for infrastructure costs for video distribution.
- Easy to spread because it is easy to share on social media - Many users have already gathered, there is a community.
- The time of brand contact can be increased. Based on exploring Social Media's "Social Media Tips", hints to make you use YouTube more effectively, which has many benefits of using it for marketing in this way,
Let's know how YouTube makes your business grow from the experts providing Youtube Marketing Course.
Tips to Effectively Use YouTube for Your Business
- Create a branded YouTube channel
There are two types of YouTube channels: regular and highly customizable. A branded channel allows you to customize a brand image by adding several visual elements to a standard channel page so that you can establish and disseminate it. You'll also see links for other people to send messages to the channel owner (or their brand), share your channel with friends, and add comments to your channel. However, this brand channel is only available to YouTube partners or large advertisers. Regular channels are also redesigned and can be much more customized than before, so we recommend that you take advantage of this first.
- Make content with information related to your company
Videos that only sell products won't interest viewers. In the video, we recommend explaining products and services to customers as a solution to convenience and problems, and content that conveys the personality of the staff.
- Make short, easy, engaging, easy-to-watch videos
The recommended video algorithm now takes into account which videos lead to longer viewing than the number of clicks on individual videos. In the future, you'll see recommended videos that are long-viewed and engaging, but you don't just have to lengthen a single video. It’s just "total-viewer viewing time", so it's wiser to have a lot of videos that you can watch to the end without getting bored. The true length is recommended within 1 minute and a half to 2 minutes, taking into account playback on other media. Also, rather than being too particular about image quality, be careful about the sound quality, image distortion, and lighting. And the most important thing is to bring a point that you want to appeal to your audience in the first 15 seconds. Many viewers decide whether to continue watching the video in the first 10-15 seconds.
- Optimize
Make your video's metadata, such as titles, tags, descriptions, and thumbnails, best for your content. YouTube is the second-largest search engine in the world, so metadata is an important factor in search and audience acquisition from related videos.
- Add subtitles
Uploading a video to YouTube gives viewers around the world a better chance to watch it. By adding captions (subtitles) and creating content that doesn't depend on your cultural background, you'll be able to see it for an even greater audience.
- Make YouTube Buddies
To reach new audiences on YouTube, start by looking for the channel they're already watching. Engage with other content creators who are relevant to or similar to your audience, appear on content on other channels, invite others to your content as guests, and promote each other.
- Share on websites, blogs, or social media
Social media is a powerful way to spread content from fans to their friends. Use a variety of social media to reach your channel's audience and interact with your audience in new ways. Also, social media has different interests and engagements, so it's a good idea to ask for ideas about what content you want to see what's required of each site. To know about proper social media sharing you must join a social media marketing course.
- Put a call to action.
Put this audience's call-to-action at the beginning of your video, in the middle, or in the right place in the ending. Make it minimal and simple to make it as easy as possible for viewers to take action, such as using annotations (text overlays that can be added to your video) to point to where you want them to click.
- Analyse analytics
YouTube offers a free analytics tool. Analyse audience trends, not just views, but who watched from when and where. Also, check your viewing time and popular titles to see if they've provided content that's what interests your fans.
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