In August 2019, we polled 30+ growth strategists, marketers, SEO and e-com managers, designers, and content creators and asked them which website analysis tools they couldn’t live without and the way they used all .
These experts represent multiple industries and businesses starting from sole proprietorships to companies with over 1,000 employees—and here is what they told us ( website analysis ).
Most recommended traditional analytics toolsMost traditional website analysis begins with examining traffic volume and patterns, to monitor:Where your web traffic comes fromWhich pages on your site are hottestWhich traffic sources convert most effectively (and on which pages)This information can then be wont to single out a website’s most successful pages and traffic-generation techniques and increase the effectiveness of selling campaigns ( free website seo check )Read more about the foremost popular website analytics tools from our survey of over 2000 experts.Traffic analyticsGoogle AnalyticsWhat it is: Google Analytics is that the hottest and widely known traffic analytics tool, and it had been a user favorite far and away , with 62.5% of participants identifying it as their favorite analytics tool.What it’s good for: experts reported using Google Analytics for a spread of reasons, including analyzing traffic patterns and sources, reporting on e-commerce, and gauging the effect of latest campaigns and therefore the efficiency of latest content ( free website seo check ).One lead marketing strategist said, “It's such a lot more powerful than most of the people provides it credit for.
the top of growth at one SaaS company said: “Far too often we might have needed to feature a tracking code [to our site] to urge the entire picture, but Heap lets us self-select the actions to fill out the view.”Zendesk ExploreWhat it is: Zendesk features a whole suite of customer support and analytics products.
especially , Zendesk Explore is an omnichannel analytics tool that allows you to holistically monitor your brand’s traffic across platforms.What it’s good for: monitoring traffic across multiple sources (website traffic, social media, email) in one dashboard.MixpanelWhat it is: Mixpanel creates behavioral analytics reports to assist you better understand the user experience.
Behavior analytics tools (like heat maps or site recordings) offer you a singular window into how people behave on your website.We at Hotjar pride ourselves on being the leading and hottest platform on the market, used on over 500,000 websites in 180+ countries (data from BuiltWith).
