5 Strong Reasons to Invest in Magento eCommerce Development

In 2020, when the Covid-19 pandemic hit the entire world, retailers had to adapt to digital modes of commerce to survive. As a result, the demand for eCommerce store development surged dramatically. If reports were to be believed, there are roughly 12-24 million online stores across the globe with more and more new online stores being developed every day. Furthermore, according to a report by eMarketer, the global retail eCommerce sales increased by 27.6% despite the challenging year of 2020. From this, it is clear that the eCommerce realm is growing at a steady pace and the future of online commerce seems quite promising.

If you are also planning to invest in eCommerce store development, the first and foremost thing that you should consider is the right platform. When it comes to online store development, there is a plethora of platforms out there that one can consider for the development. However, choosing the best one from a wide array of options can be a hard nut to crack for anyone. 

If you are also facing the same dilemma, we recommend you choose Magento over other eCommerce store development platforms. The reason being Magento is powering over 190,000 live sites on the internet and out of them over 10k websites are in the top 1 million sites. Not to mention, some of the leading brands including Ford, Nestle Nespresso, Samsung, Lenovo, Nike, Canon, Landrover, Olympus, Jaguar, and more are leveraging the potential of Magento. If you also want to harness a host of benefits offered by this open-source eCommerce CMS, you should partner with a professional Magento development agency. Launched back in 2008, Magento has become a coveted choice both among retailers and developers for eCommerce store development.

What Makes Magento an Ideal eCommerce Store Development Platform?

#1 Free and Open-Source 

Unlike proprietary eCommerce platforms that cost dearly to retailers, Magento is available for free to use since it is an open-source eCommerce store development platform. Being open-source, it allows a Magento web development company to modify the source code and customize the platform tailored to clients' requirements spanning across industry verticals. Besides this, it also allows you to extend the default functionality of your eStore or incorporate new features or functionalities using modules that are available at Magento Marketplace.  

The Community Edition of Magento is available for free with no licensing cost affixed to it. This makes it a coveted choice for retailers who are starting out in the eCommerce realm. Once your eCommerce store starts gaining enough traction and establishes a decent authority, you can upgrade to the Magento Enterprise Edition and cater to your growing user base. 

#2 Easy Third-party Integration

Every eCommerce store requires several third-party applications such as database management, Google analytics, external payment gateways (PayPal, Stripe, Authorize.net, etc), inventory management, Google shopping, and tracking applications to deliver a seamless user experience. The best part of Magento is that it allows developers to easily integrate a slew of third-party applications, extensions, plugins, and add-ons with ease and transform your online store into a powerful selling engine. What’s more interesting about Magento is that you can also integrate WordPress (the king of CMS) with your eCommerce store and channel a ton of traffic (users) from your blog posts to your product pages resulting in more sales and profits. 

#3 Mobile-friendly

Gone are the days when desktops used to drive a majority of traffic to websites. Today, mobile phones drive more than 50% of web traffic. To be precise, mobile devices (excluding tablets) generated 54.4% of traffic in the fourth quarter of 2021. Furthermore, mobile commerce sales are expected to double to 700 billion USD by 2025. From this, one thing is clear, if you fail to target your mobile audience, you'll be left behind in this highly competitive market. Not to forget, Google’s Mobilegeddon update also favors websites that are mobile-friendly in smartphone search results. 

When you choose Magento over other eCommerce store development platforms, you’ll rest assured that your eStore runs seamlessly across all devices irrespective of their sizes. In other words, Magento enables you to deliver a smooth shopping experience to your customers right on their smartphones. With Magento, you’ll get a complete suite of mobile-interactive capabilities such as zoom, swipe, drag and drop, multi-touch, scale, and more. 

#4 SEO-friendly

Love it or hate it but you can't deny the fact that SEO is the key to secure top position in Google search engine result pages. Your position in Google SERP directly influences the website traffic. The higher your rank in Google SERP, the more organic traffic you’ll receive resulting in more sales and profits. Since Magento is an SEO-friendly eCommerce store development platform, it allows you to create search-friendly URLs, product descriptions, meta descriptions, meta tags, sitemap (HTML and XML), URL rewrites, and much more. In other words, Magento offers you all-inclusive SEO support to optimize your website pages and rank them higher in organic search results. 

#5 Highly Scalable

When it comes to online store development, scalability is one of the critical factors that need to be considered. When you choose Magento, you’ll get a highly scalable platform that can be scaled up as your business grows. For instance, you can begin your digital commerce journey with a limited number of products and once you start getting a good response, you can easily scale up your Magento-powered eCommerce store to meet the growing demand. 

Final Words

Undoubtedly, Magento is a popular choice for eCommerce store development since it offers a host of benefits to retailers. In this informative piece, we have discussed the top five benefits of choosing the Magento platform. Besides this, some other key reasons to consider Magento include easy to manage, unreachable security, high performance, multi-lingual support, strong community support, extensive catalog management, unmatched flexibility, and more. If you also want to reap the benefits offered by this open-source eCommerce CMS, it’s recommended to opt for Magento website development services  from a reliable tech partner that has rich hands-on experience in eStore development.