Before start developing marketing plans for law firms, you will need to create a legal marketing toolkit. A marketing toolkit should include guidelines for branding and brand, client personas, an understanding of what a marketing funnel should look like and a well-designed website. Then, you can expand toolkit to include things like an editorial calendar , or an style guide, but it's best to get the basics down first. https://ryancameron.me/services/law-firm-marketing/
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For many years, law firm leads relied on phone books and traditional newspaper, radio and television advertising to effectively market their services.
Today that reality has changed dramatically, as the most efficient way to obtain clients is undoubtedly through the Internet.
However, this is not as simple as it seems.
In the beginning, lawyers advertised themselves through their own website and generated leads through it.
