A Few Possible Reasons for Your Low Social Media Reach and Fixes

Aren’t getting new social media followers for a while? You need to figure out what has gone wrong with your strategies. From peeping into your competitors’ performance insights through a micro-influencer marketing platform to making new social media fixes, you've many options at the table.

But before you begin, you need to identify the reasons for your stagnant social media reach and make tweaks to your strategies to make a comeback.

Ideally, your social media posts should bring around 1% of engagement rate. But if you aren’t close to this number, there might be some reasons for it. Here’re a few possible reasons for your steadily low engagement rates along with the fixes you can make:

Reason 1: Not Putting into Use the Best Social Media Channel

Not getting the growth number your social media account should ideally have? Well, you might not be using the right social media platform. Or, the audiences your brand is seeking might not exist in the kind of platform you’re using. You need to understand that every social media platform works in its own unique way.

The kind of followers Facebook could bring to you might be different than the ones that YouTube could. So you need to choose the platform accordingly, keeping target audiences in mind.

The Fix You Need to Apply: It’d be a great idea to peep into your competitors’ social media channels and see which social media channel is working out the best for them to grow their fan base. You could use a micro-influencer marketing platform to get the insights and use them to make the right decision-making to grow your social media reach.

Reason 2: Not Utilizing Social Listening on a Serious Note

Haven’t given a dime to social listening for ages? Probably, this is the reason for your low social media reach. It’s pretty obvious that people want content in their interests and if your posts aren’t around it, no one will reach you.

The Fix You Need to Apply: Make use of social listening to create content that audiences love to engage with. Social listening lets you create content in sync with the people’s interests. It eventually gives a boost to your social media reach as it encourages people to interact with your brand.

Reason 3: Posting Too Frequently or Not Posting At All

Posting too much content on some days while other days go blank without posting even a thing? It’s another reason for your social media reach that’s sinking to the bottom. In a hurry to post too frequently, chances are that you turn in the content with no value to audiences. On the other hand, taking long breaks from posting is a real turn-off to audiences. In both cases, you'll do more damage to your social media reach. So beware!

The Fix You Need to Apply: Make a social media activity calendar and stick to it religiously. Consistency is the key to gaining steady followers and increasing your social media reach. So make sure you design your calendar in a way that supports your brand reach without annoying audiences.

Reason 4: You’re Churning Out Similar Posts All the Time

Just creating text-based posts for a long time? You're hurting your social media reach. People find it pretty boring to come across just one type of social media post every time. If you keep on publishing similar content all the time, audiences would not be shy to walk away from your posts, limiting your reach as a result.

The Fix You Need to Apply: You need to create a variety in your content to make it enticing for audiences. It’s good to vary your posts among news, quotes, facts, videos, etc.

If you don’t have much idea of what to post in your upcoming posts, it’s the best idea to hire highly vetted influencers using a micro-influencer marketing platform that can make your content more appealing to audiences by putting their creative minds at work.

Reason 5: Your Post Timing isn’t Right

Even if your posts are creative enough, your social media reach might go down if your post timing is wrong. If you post content when most of your target audiences are inactive, your efforts will go in vain. You won’t receive engagements as you expect out of your creative posts.

The Fix You Need to Apply: It’s crucial to know the optimal time for posting to get the eyeballs to your posts that you deserve. For instance, if you’re using Facebook, to discover the best time to publish posts, you need to check out the Facebook page insights. Keep in account the time of the posts that have received the most engagements. You could also check the insights to find out the time when your fans are most active.  

Reason 6: You’re Acting Like a Robot

Not humanizing your brand? Well, you're missing out on a crucial thing that brings audiences one step closer to you. Acting like a robot turns off most people out there. Human-to-human bonding is what they seek all the time to share a bond with you. But if your posts fail to address this crucial bonding factor, you'll miss out on audiences 'attention on a serious note.

The Fix You Need to Apply: Humanize your brand to increase your social media engagement. It’s because people tend to interact better with the posts which are optimized to evoke feelings in them. You can occasionally post pictures of your staff interacting with customers, customer reviews, or stuff like that to make a deeper bond with your audiences, bringing more engagements to you.

The Key Takeaway

Generating massive social media engagements isn’t a tough nut to crack if you know what's missing out there. Some of the crucial pointers have been shared here with you to bring back your attention. Utilize them to put your engagement rates back on track.

Always lose track of your posts’ performance? Don’t worry; keeping the performance of your posts in check is a matter of minutes if you use the right micro-influencer marketing platform, for instance, SocialBook. Visit the website to check out the outstanding features of SocialBook that help you track your engagement rates in just a few clicks.